From insight to increment: AI across the full product lifecycle
Details
### You know the gap
A customer tells you something is broken. Weeks later, your team ships the fix.
We're going to show you what happens when that gap collapses.
### What this is
Colab is a community-driven AI event series from Enablis. Each edition is built in partnership with an organisation already running AI in production, not talking about it.
For this edition, that partner is Flutter Entertainment. FTSE 100 online entertainment company. Technically ambitious, operating at massive scale, in one of the most competitive and regulated industries in the world.
This is Event 2 of 2. The first was an invite-only executive roundtable where senior technology leaders had the honest strategic conversation about AI. This session takes those same questions to the people responsible for answering them in practice.
The conversation doesn't stay in the boardroom.
### Who this is for?
This session is specifically designed for the people closest to delivery:
- Engineers
- Product managers
- Tech leads
- Delivery managers
Places are limited to 50. This is not a conference. We're keeping it small enough to be useful and will review all registrations before confirming places. You'll hear from us within a few days of registering to let you know whether your place is confirmed.
### What happens on the night?
This is not a keynote or a panel. And it's not a deck of productivity statistics.
We start with a real customer complaint and end with a working, deployable feature — built live, on stage, in front of you, in minutes.
The live demonstration runs end to end. No cuts. No pre-recorded footage.
Here's what the audience watches happen in real time:
### What you'll see
| | | |
| --- | --- | --- |
| 01 | Synthesise the signal | Raw customer feedback distilled into a clear, actionable brief. Under a minute. |
| 02 | Generate the concept | A working UI prototype built directly from the brief. Not a wireframe — a functional component. |
| 03 | Build the feature | Production-ready code with tests and edge cases. Every decision narrated live. |
| 04 | Ship it | The feature deployed. You watch the whole journey — from a customer's words to something live. |
### What you'll leave with
- A concrete mental model of AI across the full PDLC — mapped to your actual workflow, not abstract
- Specific tools and approaches you can trial with your team immediately
- An honest view of where the gains are real and where the hype outpaces the reality
- "I saw this done live" — more powerful than any case study when you take it back to your team
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*If you're a senior technology leader operating at the forefront of AI and would like to be at our next colab roundtable, we'd love to hear from you. Get in touch at colab@enablis.co*