Accessible Firebrand: “Why can’t I use my brand color there, then where?"

Every company is strongly invested in their brand colors, even when these don’t meet contrast ratio requirements against their site’s background color. From an accessibility specialist’s perspective, it’s essential to know where these colors cannot be used, but from a designer’s practical and aesthetic perspective, it’s important to know where and how they can safely be used to build brand identity.

In this session, you’ll learn how and why companies are often inclined to use their brand colors in inaccessible ways. Together, we’ll examine real-world uses of brand colors in places that are clear and not-so-clear violations of the WCAG and other accessibility principles. We’ll discuss ways to demonstrate the problem to the company decision-makers, including tools that can help illustrate the problem. We’ll suggest arguments to use to persuade decision-makers to change their tactics. Perhaps most importantly, we’ll go over how companies can engagingly use their brand colors on their site in ways that don’t violate accessibility principles. This will make it so that decision-makers don’t balk as much at abandoning their inaccessible uses.
Accessibility & Accommodations:
This meetup will be held virtually over Zoom and live captioned.
Slide links will be provided when applicable, and presenters are encouraged to make slides as accessible as possible with alternative text for images, etc.
We're working to secure sponsors so that we can offer ASL interpretation.
All are welcome to attend. If you need specific accommodations to make this meetup work for you, please contact an organizer, and we will try our best to accommodate you.
Code of Conduct:
Please note that this group is a welcoming space for all, and all members must follow the WordPress Online Code of Conduct.
By RSVPing to this meetup, you agree to abide by these guidelines. If you have concerns that the Online Code of Conduct is not being followed, please contact an organizer.