Name: Amazon’s Product Operating Model(s): A peek behind the curtain
Start: 2025-09-30T12:00:00-07:00
End: 2025-09-30T13:00:00-07:00

### Abstract

A Product Operating Model (POM) is a framework that defines how a company organizes, manages, and governs its product development processes. It encompasses the roles, responsibilities, workflows, decision-making protocols, and metrics that guide how product teams collaborate to build, launch, and iterate on products.

Amazon's Product Operating Model has a strong reputation. Why? And what's it really like working in product teams at the world's largest tech company?
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Join former Amazonian and Product Leader James Gunaca for a behind-the-curtain look at three distinct product operating models from his nearly 10-year tenure at Amazon's US and EU headquarters.
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From launching Amazon Echo with Alexa, to integrating Blink, Ring, and eero teams and delivering Smart Home products, to developing global digital gaming and software experiences for Microsoft, Apple, & Adobe, and rebuilding an internal search product for Amazon's People team—James has a rare perspective on how different product teams operate. He’ll pull back the curtain, dispelling some of the myths you may have heard about working in Product at Amazon.

### Bio

James Gunaca has a 20+ year career in Product Management and Digital Marketing, working as a Product Leader at companies like Amazon and ExpressVPN across the United States and Europe. He’s built and led multiple Product teams who have delivered global 0-to-1 products like Amazon Echo with the Alexa AI assistant, AppleCare+ as a Subscription, and more. James now coaches Product Managers, on a mission to make better products for the world by helping professionals build and grow their careers in Product Management.

[https://www.linkedin.com/in/jamesgunaca/](https://www.linkedin.com/in/jamesgunaca/)

Mary Stovall

Rob Oliver

Poorni Shanmugam

Gopal Renganathan

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Amazon’s Product Operating Model(s): A peek behind the curtain

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Amazon’s Product Operating Model(s): A peek behind the curtain

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