Enterprise Scrum - Marketing and Sales

Enterprise Scrum - Marketing and Sales

Many of us know that we can use Agile techniques for Marketing and Sales for a long time. But how exactly?

In this presentation, Mike Beedle will present the details of how you can use the Enterprise Scrum framework to drastically improve SALES, through Agile marketing and sales techniques.

The presentation will include real-world examples on how to:

• create compelling marketing messages

• how to use traditional media (adds, shelves, TV, radio), to design and deliver campaigns

• how to use social media (FB, LinkedIn, Twitter, Google, YouTube), to design and deliver campaigns

• strategize on single target campaigns, A/B testing, and more general parallel campaigns

• measure the campaign results through different metrics: users, clicks, cohorts, conversions, inquiries, emails, sales

• building and optimizing the marketing funnel over several Cycles

Enterprise Scrum - Marketing and Sales is ....the future of Marketing and Sales!