From Zero to Growth | Marketing Strategies for Lean Startups

Workshop Objectives:
. Understand the lean startup methodology and its impact on marketing.
. Explore marketing strategies tailored for startups at different stages of growth.
. Learn how to create actionable marketing plans that align with business objectives.
. Discuss case studies and examples of successful marketing campaigns for lean startups.

1. Understanding the Lean Startup Approach
- Overview of the lean startup methodology.
- Importance of validated learning and experimentation in marketing.

2. Zero to Traction: Marketing for Pre-Customer Startups
- Identifying target audiences and early adopters.
- Crafting compelling value propositions.
- Strategies for gaining initial traction without a customer base.

3. Transitioning to Growth: Scaling Your Marketing Efforts
- Assessing product-market fit and scalability.
- Implementing growth hacking techniques.
- Leveraging data-driven marketing for sustainable growth.

4. Actionable Marketing Plans
- Workshop activity: Participants create marketing plans based on their startup's stage.
- Peer feedback and group discussion on marketing strategies.

5. Case Studies and Best Practices
- Analysis of successful marketing campaigns by lean startups.
- Key takeaways and lessons learned from real-world examples.

Q&A Session

About Stephanie Perrault:
Stephanie Perrault is a brand strategy and go-to-market expert for startups, a mentor at Plug and Play, Techstars Global, and a serial entrepreneur based in Silicon Valley. As the co-founder of AssistaNova, a digital marketing agency, she focuses on scaling businesses and empowering startups through personalized, data-driven marketing solutions.

Her team produces marketing content in English, French, and Arabic, with offices in Silicon Valley, France, and Morocco. Stephanie is driven by a mission to help brands and individuals reach their full potential, acting as both a mentor and a catalyst for growth. Her hyper-creativity and passion for innovation make her an invaluable resource for startups.

Stephanie also founded the "Africana Incubator Innovation Hub," a program designed to guide African startups on a step-by-step journey to success. This initiative draws on Silicon Valley's strengths in entrepreneurial culture, execution, and strategic collaboration, offering top-tier mentorship with VCs, lawyers, and seasoned entrepreneurs to help integrate Africa into the global tech landscape.