Healthcare Payment Reform: Preparing for New Era in Medical Technology Adoption

Click Here to Register. (http://www.anymeeting.com/PIID=EB51D681884B30)

Learn why U.S. Healthcare will never be the same again and what it means for the medical technology commercialization process. If you are a medical technology entrepreneur, executive or investor looking to raise new funds or enhance your go to market performance, you do not want to miss this special webinar.

The Great Recession and Affordable Care Act are changing how new medical technologies are acquired and adopted by U.S. healthcare providers. Medical technology entrepreneurs, executives and investors need to understand how these changes impact their commercialization efforts and the resources needed to build a successful business. In this enlightening session you will learn:

● How the Affordable Care Act is changing how U.S. healthcare providers are reimbursed for patient care services.

● Impact of these changes on the acquisition and adoption of medical technologies by healthcare providers.

● Use of customer insights and outcomes to position new technologies for success.

No registration fee. This webinar will be taught by Novotorium Partner Joe Camaratta.

Joe Camaratta is a medical technology executive who helps companies identify growth opportunities in the healthcare industry, and develop and commercialize innovative technologies to capitalize on those opportunities. As a General Manager for GE Healthcare, Joe built a solutions organization that grew revenue and business opportunity in cancer care. Prior to joining GE Healthcare, Joe was Senior Vice President of Global Sales and Marketing and a Corporate Officer with Power Medical Interventions where he helped position the company for acquisition by a major medical device company. Joe spent 24 years at Siemens Healthcare where he led their MR Division in the U.S. and started solutions businesses in healthcare facility construction and cardiology. He serves on the Accelerator Science and Technology Committee of the American Heart Association, and the Marketing Advisory Committee of the American Marketing Association.