SPEED-UP: How to shorten the sales cycle of an innovative B2B solution

A masterclass on how to accelerate your customers' decision cycle and multiply your sales

When you're a B2B startup with an innovative solution that's already selling well, the urge is strong to accelerate new customer acquisition to fuel growth and get more and more companies to adopt your offering. But all too often, the length of customers’ decision cycle holds back sales and therefore revenue growth.

This masterclass is designed for CEOs of B2B companies who want to accelerate new customer acquisition and for whom answering the following questions is a priority: How can I make my sales cycles as short as possible? How to increase the number of sales per salesperson to make the acquisition of new customers more profitable and the recruitment of new salespeople less risky? How to standardise our sales pitch around the most powerful arguments to convince decision-makers to buy? How can we continuously feed our funnel with more decision makers who are ready to buy?

Having the best lead generation tools (marketing automation, inbound and outbound marketing etc.) can increase the number of prospects in the sales pipeline, but it will not increase the proportion of decision-makers that perceive buying your solution as a priority for their business, nor will it reduce the amount of pedagogy needed to convince them to buy.

We will present a growth-marketing method specifically designed to accelerate the buying decision of B2B decision makers.

Based on several real-life B2B and B2B2C startup cases, we will explain in this masterclass how to :
-Identify the factors that accelerate the decision to buy your solution.
-Draw the attention of decision makers to a solution they have never heard of
-Have them perceive by themselves that your solution is indispensable for achieving their company’s priorities

Participation in this masterclass is subject to validation by the organisers.

A masterclass organised by hyperGROWTH https://www.hypergrowth.net/