Content Strategy for eCommerce

How to attract organic visitors to your site without cannibalizing your product.

We all know that great content drives organic traffic to websites, but for eCommerce websites driving traffic to a blog vs. a page that allows for a sale can hurt your bottom line. How should eCommerce sites optimize their content strategy to maximize organic traffic and revenue?

Joanna Booth, Head of Inbound Marketing for HomeToGo discusses best practices for optimizing eCommerce content to drive revenue.

More about Joanna Booth: https://www.linkedin.com/in/boothjoanna

As always we'll grab a beer from the well known Codespace Academy's freezer !!