ProductTank Valencia

“Most “strategies” aren’t actually strategy.

They’re visions, plans, or lists of initiatives—missing the hard part: clear choices and real direction.

At ProductTank Valencia, I’ll share a practical approach to building strategy that actually works—grounded in diagnosis, focused decisions, and coordinated action.

If you’re a PM who wants to move beyond vague ambition and into real strategic thinking, this session is for you

In May we are celebrating the World Product Day with a great product expert from Valencia - Kiko Avellaneda!

And we talk about efficiency and right focus.

Why do outcomes not always lead to better results?

Working with outcomes should help teams focus on results rather than features. But in practice, that shift is not always as real as it looks. Many teams stop talking about outputs, start talking about outcomes, and still struggle to create better results.

The problem is rarely the outcome itself. More often, it is what happens next.

This session explores that tension and the space that often gets lost between the goal a team is trying to achieve and how the work actually unfolds. That gap matters more than it seems, because it is often where teams gain speed, confidence, and momentum around the wrong answer.