Growth Hacking

**Google Analytics Alternatives** Is it finally time to make the switch away from Google Analytics? Two-and-a-half years ago Jason Packer asked this question at Columbus Web Analytics Wednesday. Since then: Google’s Universal Analytics has been sunset, we’ve changed our name to Columbus Data & Analytics Wednesday, and Jason has released two editions of his book “Google Analytics Alternatives”. Fresh off the release of the 2nd edition of his book, we thought it was time to re-open this conversation. While people love to complain about it, GA’s market share has remained relatively constant (at least in the United States). Why is that? You won’t find any complaints about GA4 in this talk, but rather an overview of what’s currently available in the market and how to frame your decision-making process. We’ll also be giving out some free copies of Jason’s book! So even if you’ve got a “GA4Lyfe” tattoo (no judgement), there’s free books to go with the free pizza and beer. Thanks to our 2026 sponsors: [Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro) More info at [cbusdaw.com](https://cbusdaw.com)

This is not an event, but an announcement that we are accepting new members. If you'd like to pursue joining our group, please write us at columbusmensgroup@gmail.com with a few paragraphs about yourself, what you'd like to experience in the group, and the contribution that you'd like to make. Thank you!

**Confidence in Bloom: How Creativity Builds Confidence** What happens when creativity becomes an intentional practice? In this month’s Confidence Lab, we’ll gather at **Petals That Inspire: The Flourish Studio** for an evening exploring the connection between creativity and confidence. How making with our hands, engaging our senses, and allowing space for expression can shift how we see ourselves and what we believe is possible. Our featured speaker, **Amanda Lorenzetti**, owner of Petals That Inspire, will share how creativity has shaped her own confidence journey and why creative environments play such a powerful role in well-being, resilience, and personal growth. Drawing from her work leading an experience-driven floral studio and a community-centered workforce development program, Amanda will reflect on creativity as both a personal and collective catalyst. Amanda will also guide us through a **hands-on floral design experience**, creating a fresh arrangement in a wide mouth mason jar. No prior floral experience is needed, just curiosity and a willingness to engage the process. This evening is an invitation to slow down, create, and reconnect with the part of yourself that grows through care, attention, and imagination. You’ll leave with a floral arrangement to take home, and a deeper understanding of how confidence can be cultivated through creative practices. **Featured Speaker: Amanda Lorenzetti** Amanda Lorenzetti is the owner and founder of [Petals That Inspire](https://www.petalsthatinspire.com/) and The Flourish Studio, a social enterprise florist based in Columbus, Ohio. She brings more than a decade of experience in wedding and event sales, paired with hands-on expertise in floral and event design. Amanda’s connection to the floral industry began early, spending time alongside her godmother, a professional florist on the East Coast. After earning her business degree, she returned to her hometown in Connecticut to work as a floral and event designer, blending creative artistry with strong operational and client-focused skills. In 2020, Amanda returned to the floral industry with a renewed purpose, driven by a desire to build a business rooted in creativity, community impact, and sustainability. During this pivotal time, she founded Petals That Inspire—an innovative floral concept that reimagines the traditional florist model by combining event florals, workshops, and experiential offerings with a mission-centered approach to workforce development. Today, Petals That Inspire is a thriving social enterprise known for its thoughtful design, educational experiences, and commitment to empowering young adults facing barriers to entry in the workforce. Amanda is deeply passionate about building businesses that are both profitable and purpose-driven, and she leverages her strong business acumen to create a scalable & sustainable model that inspires creativity while giving back to the community. **What is Confidence Lab?** Confidence Lab is a monthly community experience for bold, thoughtful leaders building confidence from the inside out. Whether you’re launching a business, leading a team, navigating change, or simply striving to show up more fully—you belong here. Our work demands clarity, courage, and conviction—but the pace of daily life can erode our sense of self. Confidence Lab creates space to reflect, reconnect, and grow with others doing purpose-driven work. It’s designed for entrepreneurs, nonprofit leaders, creatives, corporate professionals, activists, and anyone ready to lead with authenticity and impact. ***Please note:*** *All are welcome! If cost is a concern, please use promo code PUBLIC to access a free ticket—we want you to join us.*

We will show a variety of methods for building agents that run in Microsoft Foundry. This covers the different types of agents: Prompt, Multi, and Hosted, as well as the development lifecycle using evals and traces.

Our monthly PHP meetup. A virtual shindig courtesy of Zoom. Check back here for the details around 6:15 pm

How to be a Better Communicator Communication is everything in life Sunday, 23 February at 2pm. You are only as successful as your ability to communicate. \- What if you could confidently talk to anyone? \- What if you had the ability to calmly control every conversation? \- What if you could close that sale\, ask for that date\, make new friends\, repair problematic relationships\, get that raise\, or effortlessly express any idea with confidence? You can! The secret to success relies on your ability or inability to effectively communicate. Attend a free seminar and gain a better ability to communicate. Hosted by the Church of Scientology of Central Ohio 1266 Dublin Road, Columbus, OH 43215 For more information, contact Rhiannon, the Event Host at 614-221-5024

Do you feel introverted when you are in a group setting? Are you shy? Do other people have more fun than you do? There are simple life hacks you can use to improve your connection to others and improve your social life. Talking is one thing. Truly connecting is altogether another. It's the whole experience of connecting with people and forming relationships. It includes the joy, understanding, and love formed among people. * In our meetings, you will learn: * A simple life hack to increase your liking and tolerance of other people, or even of yourself! * How to become more interested and enjoy conversations with people. * How to be comfortable in social settings. * How to be yourself * How to become more extroverted and, * How to make connections with people. Feeling lonely, isolated, or bored? This local meeting is exactly what you need! Come join us! Be sure to click on the red "Attend" button below to come to the local event. We look forward to seeing you there. This group is created by the Dianetics and Scientology life improvement center.

**Hello Columbus!** **The community is buzzing and growing well.** **We are thrilled to bring our third BrowserStack QA Meetup on March 12th!** We are creating a space for deeper insights, meaningful connections, and a vibe you won't want to miss. **What to expect:** * **Connect:** Network with Columbus' top engineering and QA minds. * **Learn:** Real-world tactics and trends you can use immediately. * **Enjoy:** Food, drinks, and great community spirit. **Agenda** * **[Sam Gomez](https://www.linkedin.com/in/samueljgomez/)** is presenting "AI is more than LLMs: Choosing the right AI for your needs." **RSVP Essential:** Space is limited, and we want to ensure a great experience for everyone. **RSVP now to secure your spot!** 📍 **Venue:** Leading EDJE, 6515 Longshore Loop, Suite 300, Dublin, OH 43017 📍 **Free Parking:** 6725 Longshore Street, Dublin, OH 43017 📅 **Date & Time:** March 12, 6:00 PM **Stay Connected!** Want to continue the conversation beyond the meetup? Join our **BrowserStack Discord Server** to get updates, connect with fellow QA professionals, and be part of an ongoing discussion. **Don’t miss out—click below to join!** 🔗 [\[](https://discord.gg/6SdCyWTNyW)**[Join the BrowserStack Discord Server](https://discord.gg/6SdCyWTNyW)**[\]](https://discord.gg/6SdCyWTNyW) **A Few Notes:** ✅ This is an **in-person event** ✅ **RSVP does not guarantee a seat** – A confirmation email will be sent one day before the event. **TALK ABSTRACT:** AI is all the hype these days; however, despite (or maybe because of) the excitement around it, a high percentage of AI projects fail. Projects that are over budget, delayed, or that fail to scale past the POC phase are very common. In many of these scenarios, choosing the right approach can be as critical as the solution itself. Should you build a tailored machine learning model, leverage the power of large language models (LLMs), or integrate with AI copilots? Each option has unique strengths, trade-offs, and resource requirements, and the key to success lies in aligning your choice with your business goals and technical constraints. In this talk, we will go beyond the basic concepts and definitions to provide a practical guide that allows attendees to navigate these decisions through real-world case studies. We will examine scenarios in which different AI paradigms were chosen, discuss the factors that influenced those decisions, and outline the process for evaluating needs, constraints, and outcomes. From assessing data availability and team expertise to balancing cost and scalability, you'll gain insights into the critical considerations that guide the selection process. By the end of this session, you’ll have a clear process for determining whether machine learning, LLMs, or copilots are best suited to your AI challenges and understand the resources and strategies needed to bring your chosen solution to life. This talk is ideal for decision-makers, technical leads, and innovators seeking to demystify AI implementation and maximize the impact of their investments.

Drake Lundstrom is presenting: Code Anywhere by Talking to your Phone Abstract: Have you heard the trend of people deploying code anywhere from checkout lines to doctors' offices? In this talk, you will learn how to talk to your phone and have an app on Azure to show your friend 5 minutes later. The basic DevOps tools you already know, plus a little bit of AI magic, are all you need! If you want to follow along, the demo will be in Azure with GitHub Actions and GitHub Copilot, and you can have it set up on your phone by the end of the session. Just come in with an Azure account and a GitHub repo. Join us for pizza, drinks, and networking @ Improving's office. Doors open at 5:45.

**Men of Unity** is a safe, welcoming space for men to connect, share, and grow together. In this circle, we explore what it means to live with purpose, integrity, and spiritual awareness in today’s world. Through open dialogue, reflection, and mutual support, we learn to balance strength with compassion, confidence with humility, and action with mindfulness. Whether you’re seeking deeper spiritual connection, personal clarity, or simply a supportive brotherhood, this group invites you to bring your authentic self and grow in community. Each gathering may include: * Open discussion on real-life challenges and victories * Guided reflection, prayer, or meditation * Encouragement for living from truth, not fear * Tools for emotional and spiritual growth No preaching. No pressure. Just real men, real conversations, and real transformation.

[The Board Walks](http://www.theboardwalks.com/) are for curious people who love deep conversations. If that sounds like you, **bring a thoughtful topic** and join us for a 5-mile walk (10,000+ steps!). **HOW IT WORKS** **Step 1: Bring a topic** Before you arrive, think of **one** topic you want to explore. A question. A thought that's been on your mind. An obsession you want to geek out on. This is your ticket to the event. **Step 2: Circle up & share** We gather in a circle. Your friendly walk host gives a speech to set the tone. Everyone shares: your name, what you're grateful for, and your topic. That's it. 60 seconds. **Step 3: Walk, talk & float** We walk 5 miles. You naturally drift into conversation with 2-3 people at a time, pulled by topics that spark your curiosity. When you're ready to move on, just say: "I'm going to float!" **Step 4: Feel more alive** Two hours flies by. You're back where you started — but you feel different. More alive. More energized. More connected to yourself and others. That's why regulars join 20+ times. *For more details, read our [Orientation Guide.](https://www.theboardwalks.com/orientation)* **HOW TO BRING A GREAT TOPIC** A great topic = something you're genuinely curious about. Recent topics include: * "What are you passionate about right now?" * "What makes a good friend?" * "What's a belief you used to hold that you've completely changed?" * "How do you want to be remembered?" * "What would you do if money wasn't a factor?" Think of your topic like the dish you're bringing to our conversational potluck. If everyone brings an A+ dish (i.e. energizing, uplifting, expansive), we'll all walk away feeling lighter and brighter. **WHAT TO EXPECT** This isn't a fitness event with casual chitchat. It's a walking think tank where we explore life's big questions together, beyond small talk. *If you're looking for light banter or a standard networking event, this probably isn't the right fit.* But if you crave depth, genuine connection, and conversations that make you feel alive? You'll love it here. **FAQ** * Wear casual athletic attire and sneakers. It's a long walk! * We have multiple first-timers at each event. We work hard to create a welcoming, inclusive, clique-free space. * We welcome people of **all** ages, backgrounds, and industries who align with the [intention](https://www.theboardwalks.com/ground-rules) of this space. * Rain or shine, we've been out here nearly every week since July 2022. If the event is cancelled, we'll let you know. * Dogs, babies in strollers, parents, and friends are welcome — please text/email them the event link so they can RSVP and prepare a topic! **LOGISTICS** * If you'll arrive over 10 minutes late, we suggest skipping the event. It's hard to find us once we start walking, and your host can't answer messages during the event. * This walk is designed for everyone to *move together at the same steady pace* (about 20 min/mile). This format works best when the whole group moves in unison. If you have mobility limitations, we kindly encourage you to find an event better suited to your needs. * Read our [Orientation Guide](https://www.theboardwalks.com/orientation) for full details. * If you enjoy the event, send **[this](http://www.theboardwalks.com/)** to a friend or sign up for our **[newsletter](https://theboardwalks.beehiiv.com/)**. We're in multiple cities with more on the way. 🤠👋 **IF YOU WANT TO GO DEEPER...** [The Board](https://stan.store/ellebeecher/p/the-board) is the next step: a high-trust collective for renaissance people devoted to creating, connecting, and building lives that light us up. * This is a global HQ for people who crave big talk, deep connection, and dream collaborations with people across industries. If the walks feel like a spark... The Board is the fire. Apply [here](https://stan.store/ellebeecher/p/the-board).

Private Group. Closed to the Public Knowing ourselves and understanding our abilities is the first step toward wielding our gifts with control and accuracy. In subsequent classes we will verify and hone our talents with activities and discussion. These are hands-on workshops and participation is expected. The goal of our series will be to develop expertise in areas of particular interest such as mediumship, channeling, divination, healing and, etc.. Our ultimate directions will be determined by class members as we evolve. I look forward to sharing and discovering with you. - Cynthia

Columbus Code & Coffee is an inclusive, informal co-working session. People of all skill levels attend, and we love it that way. Many people (optionally) bring projects to work on, and many other people (optionally) socialize the entire time. It's entirely up to you! **What to Expect at the Intro Circle** \~\~\~\~\~\~\~\~\~\~\~\~\~ Near the beginning of the event (1:30 pm), we do a standup: * Organizer announcements, updates, and logistics Round 1 - (7 secs max): * Your name * What you're working on * What you can help others with Round 2: * Community events you wanna plug. If none, that's cool too. Round 3: * Job opportunities you're hiring for OR announce that you are looking for one. If none, that's cool. After the introduction circle, everything is self-organized! Feel free to work alone, pair up, attend one of our workshops/presentations, or mingle!

Is your business taking more of your time than you would like? [Rob Young](https://www.linkedin.com/in/cinci-robyoung/) principal at [Stage 3 Group](https://www.linkedin.com/company/stage-3-group/), hosts this workshop series and is the author of Stage 3 Success. * Provides a framework and a playbook for leaders of emerging businesses * Reviews business management tools and techniques for scaling and maturing a business * How to recognize and leverage stories hidden in financial statements * How to implement financial and operational controls and use leading indicators to spot trouble before it occurs * How to manage your time for maximum effect * How to deal with nonperforming employees * How to create standard operating procedures throughout your organization Four sessions will include two hours of content and an optional 90-minute hands-on lab. Reserve your spot via this link: https://clintonvilleba.com/calendar/#!event/2026/3/20/chaos-to-clarity-to-control ($200 for non-CABA members.)

At Unity of Columbus, our Youth and Family Ministry nurtures the spiritual growth of children and families through love, joy, and practical spiritual teachings. Each Sunday, children explore timeless spiritual principles through stories, creative activities, music, and group sharing in a safe and welcoming environment. Our program encourages children to discover their own inner light, express kindness, and develop a personal connection with God. Together, we celebrate diversity, cultivate understanding, and inspire each child to live with purpose and compassion. Parents and families are invited to join in this uplifting journey of learning, laughter, and spiritual connection.

Discover Kiro, AWS’s innovative development environment that adapts to your workflow. Whether you prefer specification-driven development or a more intuitive, vibe-based approach, Kiro empowers you to build applications your way. In this session, speakers will explore Kiro’s core functionality and its evolution through re:Invent 2025, along with demonstrations of prompts used to create APIs, hooks, and steering documents. In the latter part of the session, watch as we build a complete example from scratch, showcasing Kiro’s agentic AI workflow in action for spec-driven development and vibe coding. What You'll Learn - Core Kiro concepts and development philosophy Feature evolution: pre and post re:Invent 2025 Practical examples: API creation, hooks, and steering docs Live coding demonstration with real-time problem solving Who Should Attend - Developers, solutions architects, and technical leaders interested in modern AWS development tools and AI-assisted coding workflows. **Speakers Bio:** Matthew Jorat: Matthew Jorat is a Customer Solutions Manager at AWS with nearly three decades of expertise in AI, cloud transformation, migration, modernization, IT, technology, and business. His career spans infrastructure engineer, solutions architect, security auditor, customer success director, support and services director, and operations officer. He was an early adopter of AWS services as a customer, and his current role at AWS uniquely blends his technical and business skills as he partners with executive teams to translate strategic priorities into measurable business outcomes through cloud adoption, AI implementation, and operational excellence. Matt leads end-to-end AI initiatives for enterprise customers, identifying high-impact use cases and maintaining relentless focus on measurable ROI. He holds eight AWS certifications and serves as Adjunct Professor at Franklin University teaching cloud computing and AWS architecture. His expertise encompasses GenAI, agentic AI systems, migration, modernization, and optimization strategies that drive transformation at scale. [https://www.linkedin.com/in/mattjorat/](https://www.linkedin.com/in/mattjorat/) Girish Bhatia: Girish Bhatia is a seasoned technology delivery leader with deep expertise in cross-domain program management. He holds multiple AWS certifications, including AWS Certified Solutions Architect – Associate, AWS Certified Developer – Associate, and AWS Generative AI Practitioner, and is also an AWS Community Builder. Girish brings over two decades of experience in the information technology industry. Throughout his career, Girish has led major technology-driven business transformation from modernizing on-premises applications to driving large-scale cloud migrations. His work includes API-based integration platforms, data-center and mainframe modernization, and enterprise cloud adoption initiatives. Based in Columbus, Ohio, Girish works at a tech-forward fintech company. He is passionate about AWS serverless architectures, Generative AI and emerging cloud technologies. An avid learner and builder, he continues to explore and apply the latest innovations in AWS to help organizations accelerate their digital transformation. https://www.linkedin.com/in/girishbhatia/[https://www.linkedin.com/in/girishbhatia/](https://www.linkedin.com/in/girishbhatia/) **THANK YOU** *Franklin University* for hosting our meetup! To learn more about *Franklin University*, please visit their website: https://www.franklin.edu/ **DIRECTIONS** Franklin University Fisher Hall 300 E. Main St, Columbus, OH 43215 Map: https://maps.app.goo.gl/jxjBA2hUmS5qrvhq8 Parking is FREE! Please park in Lot C in front of Fisher Hall. See attached map. NOTE: Map the address only. When mapping with Google Maps it may use the Fisher Hall at OSU, which is NOT correct. **Want to sponsor the pizza and/or bar tab?** Please contact me if you would like to sponsor this meetup's pizza and/or bar tab: angelo@mandato.com

Evolve exists to connect women entrepreneurs connect with one another, serve one another, and help one another overcome challenges in marketing, sales, networking, and professional development. [Add to Calendar](evolvecolumbus.eventcalendarapp.com) What to Expect: \~ Welcome team to greet you, introduce you to others, and make sure you feel a part of the group from your very first meeting \~ Welcome & Introductions: 15 second introductions \~ 15 Minute Speaker Spotlight: Member speaker who shares a bit of her story, how she got to doing what she does, and a tangible tip she uses to gain success in her business. No hard selling...no expectations. Simply giving the group an opportunity to get to know her and her journey. \~ 20 Minute Break Out Sessions: Small groups is where we connect best. Extroverted and Introverted alike get the opportunity to share on a deeper level and learn from one another. \~ Take Aways: Hear what the other groups talked about and share resources to grow yourself and your business \~ Grow Time!: Do you need a specific connection to a person, company, or industry? Share it with us! We love to open our networks to one another and grow together! Guests are always welcome. Please contact Mentor Director Donna Schomer at Donna@EvolveWomensNetwork.com for more information. We'd love to meet you!

At Evolve Synergy Sessions, you'll be part of a supportive mastermind where we share challenges, brainstorm solutions, and inspire one another to take bold steps in our businesses. Grow your network, gain fresh perspectives, and build meaningful relationships with like-minded women who are committed to success. Whether you’re looking to move the needle in your business or simply need a space to connect and recharge, this is the perfect place to fuel your entrepreneurial journey. [Add Event to Calendar](https://evolvecolumbus.eventcalendarapp.com/) \*\* Please note, we will be arriving around 8:15a for open networking! Get there early and get connected! Contact Alexis Morley at [alexis.morley@edwardjones.com](mailto:alexis.morley@edwardjones.com) or Terri Lawson at [terri.lawson@e-merge.com](mailto:terri.lawson@e-merge.com) for more information.

📢 **RSVP Required - Limited Capacity** 🎟️ Please note that due to limited capacity, we cannot guarantee entry, food, or seating. Kindly understand that space is limited. Join us for a **FREE public event** with provided **refreshments**! Get ready for an exciting game meetup! We're thrilled to have you join us. Rest assured, we have ample space to accommodate multiple game playing. Game time: **2 pm to 5 pm**. Remember, just like in real life, you don't have to arrive on time to start playing. Here's the detailed **Agenda**: **1:45 pm - 2:00 pm: Opening & Setup** **2:00 pm - 2:30 pm: Food & Networking** **2:30 pm - 3:45 pm: Game Talk** **3:45 pm - 5:00 pm: Game Time** **5:00 pm - 5:15 pm: Closing** No need to bring anything other than yourself. Feel free to bring a friend and share some good jokes too! 🧐 We're excited to see you there! Don't forget to **RSVP to secure your spot**.