Information Architecture
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Eventos de Information Architecture Hoy
Únete a los eventos de Information Architecture en persona que están sucediendo ahora mismo
Agents building systems. Humans orchestrating them.
Agents are writing code, running workflows, and building other agents.
The challenge isn’t basic functionality. It’s getting these systems to operate predictably in production, and integrating them into how teams build and ship software.
This session covers both.
From a production lens: how to build agentic systems using spec-driven development, structured context, and evaluation loops that hold up at scale.
From a human lens: what breaks when agents become collaborators. Ownership, coordination, and how teams actually adapt.
Speakers:
**Clifton Cunningham**
**Member of Technical Staff, [guidemode.dev](https://guidemode.dev/?utm_source=luma) \| Former CTO at DailyMail\, Infinitas Learning\, TES Global**
Clifton will explore what happens when AI agents become part of your team. Drawing on experience leading large-scale engineering organisations, he’ll unpack the human, cultural, and operational challenges of working alongside AI colleagues.
**Alfonso Graziano**
**AI Tech Lead\, Nearform \| Author of *AI-Native Software Engineering***
Alfonso will walk through how to build agents that build and maintain other agents. A practical, production-focused session covering spec-driven development, context engineering, evaluation loops, and how to make agentic systems reliable at scale.
Join us for pizza, drinks, and practical AI insights.
8th Apr 26 | East Midlands Data | Nottingham & Online | Speaker - Jon Lunn
**Online Agenda - Via Teams**
* 18.20 - Introductions
* 18:30 - Guest Speaker Talk
* 19:30 - Q&A. Event Close
**______________________________________________________**
**In Person Agenda**
18:00 - Arrive. Networking
18:30 - Guest Speaker Talk
19:30 - Q&A & Pizza
20:30 - Event Close
**______________________________________________________**
**Report Design and Your Brain**
Your brain is amazing but it can work in strange ways when trying to understand your visualisations and data. How can we make it easier for viewers to understand it, how can you hack your visual to give it a better emotional context. In this fun and slightly interactive session, Jon will give you insight on how to structure your visuals and dashboards, and learn how your brain can mislead lead you, and processes information.
**_____________________________________________________**
**MeetUp Member Resources In GitHub Here:**
[https://github.com/EastMidlandsData](https://github.com/EastMidlandsData)
Including introduction slides and our **Code of Conduct**.
**______________________________________________________**
Open Source Data with Kafka, PostgreSQL, and ClickHouse
**Important:** Register on the [event website](https://www.aicamp.ai/event/eventdetails/W2026040809) is required for admission.
**RSVP on meetup is turned off**
Enjoy afterwork drinks and practical discussions on Apache Kafka, ClickHouse, PostgreSQL and much more.
Enjoy a session designed for data engineers, architects and technical decisions-makers like you, who want to address the challenges they face in data-infrastructure. No high-level pitches but straight into practical discussions on how to build scalable, efficient open sourced-powered data platforms.
**Why Attend?**
* Connect with local data and tech professionals
* Get practical insights into streaming, storage, and analytics with Kafka, Iceberg, PostgreSQL, and ClickHouse
* Learn how to reduce operational overhead while scaling your data infrastructure performance
* Bring your questions and challenges for direct discussions with Aiven experts
**Agenda:**
* 4:00pm\~4:30pm: Checkin, Food, Networking
* 4:30pm\~6:00pm: Tech talks and Q&A
* 6:00pm\~7:00pm: Happy hour, Open discussion, Networking
*
**Tech Talk: Context Is the New Infrastructure**
**Speaker:** Stan Dmitriev (Aiven)
**Tech Talk: Apache Kafka on Aiven**
**Speaker:** Hugh Evans (Aiven)
Hidden Failure Modes of AI Agents
**Join us for a joint meetup with our friends from Qodo and Tessl**
AI coding agents are increasingly embedded in production workflows, but their failure modes are often poorly understood, difficult to detect, and even harder to evaluate systematically.
This session examines how agent-based systems degrade under real-world conditions, focusing on three critical dimensions: reliability, code quality, and security. We’ll look at where current evaluation approaches fall short, how non-determinism and context drift impact correctness, and why seemingly “successful” generations can still introduce latent defects or vulnerabilities.
If you’re building, evaluating, or deploying AI agents in production systems, this session will provide a grounded view of where they fail and what it takes to make them robust
**Agenda**
* 6:00pm Venue opens
* Join us for Drinks and Pizza!
* 6:30pm **Hidden Failure Modes for AI Agents** by Nupur Sharma
* 6:50pm Panel Discussion
* **Panelists**
* **Simon Maple -** Developer Relations at Tessl
* **Brian Vermeer** \- Staff Developer Advocate at Snyk
* **Nupur Sharma -** Solutions Engineer at Qodo
* **Kunal Kushwaha -** Senior Developer Advocate EMEA at Cast AI
**SPEAKERS**
****
**Simon Maple - Developer Relations at Tessl**
Simon Maple is the Head of Developer Relations at Tessl, and AI Native Dev co-host. Previously, Simon was the Field CTO, and VP Developer Relations at Snyk, ZeroTurnaround, and IBM. He became a Java Champion in 2014, JavaOne Rockstar speaker in 2014 and 2017, Duke’s Choice award winner, Virtual JUG founder and organiser, and London Java Community co-leader
**Brian Vermeer** \- Staff Developer Advocate at Snyk
Staff Developer Advocate for Snyk, Java Champion, and Software Engineer with over a decade of hands-on experience in creating and maintaining software. He is passionate about Java, (Pure) Functional Programming and Cybersecurity. Brian is a JUG leader for the Virtual JUG and the NLJUG. He also co-leads the DevSecCon community and is a community manager for Foojay. He is a regular international speaker on mostly Java-related conferences like JavaOne, Devnexus, Devoxx, Jfokus, JavaZone and many more. Besides all that, Brian is a military reserve for the Royal Netherlands Air Force and a Taekwondo Master / Teacher.
**Nupur Sharma -** Solutions Engineer at Qodo
**Kunal Kushwaha -** Senior Developer Advocate EMEA at Cast AI
***
The Badminton Collective Newham Club Night
DETAILS
The session is Wednesday 7.00PM till 9.55PM.
All 4 courts will be available for games.
Players are requested to finish the games by 9.50PM and leave the premises by 9.55PM.
All levels are welcome.
We pride our sessions that everyone plays with everyone to keep it a friendly and fun session. We also understand that there is a need for being competitive and we welcome that also.
Payment:
£13 per session.
We are accepting bank transfers rather than cash payments.
Bank details:
Name: The Badminton Collective Ltd
Sort Code: 60-83-71
Account Number:69874292
Reference must be your Full Name to match you to the list of attendees.
RSVP Rules:
2 Day Policy
We shall be adhering to the 2 day rule which consists of confirming your spot by paying for the session 2 days in advance.
If you do not pay before the 2 day deadline you will be moved to the Not Going session and the next person on the waiting list will have 1 day to confirm and pay for the session or they will be moved to the Not Going list and so on.
Cancellation
If you have to cancel on the day please note there won’t be a refund for the session so try and get someone to cover your RSVP and please message to inform us so we are aware.
Important information:
Notes to be aware of that when warming up please don't use the game shuttle and please return the old shuttle for the new shuttle.
Parking is available for free onsite
There is a water fountain so please bring a bottle to fill up.
If you have any questions please contact us. Also we love to hear your views, so please drop us a line with your thoughts and suggestions in messages.
Photographs / Videos
As a club from time to time we post clips, pictures on social media to promote the club. We are also aware that players would like to video themselves to analyse their games. So if you have any concerns over that, please bring it to the host's attention, so that appropriate action can be taken.
Disclaimer
The Badminton Collective and Royal Docks Academy are not responsible for any injuries or loss of items.
AI & The Human Mind — A Curated Dinner Conversation (50% off food)
**Explore AI over dinner at a Michelin-listed London restaurant. Tools, opportunities and real conversation.**
Each Meet2Click Curated Conversation dinner centres around a carefully chosen topic or shared interest, designed to spark thoughtful conversation and meaningful connection.
**Curious about how AI is changing our lives — and want to explore it in a relaxed dinner setting?**
Artificial Intelligence is evolving rapidly. New tools, ideas, and breakthroughs are reshaping how we work, create, and think.
Instead of abstract debate, this evening is about sharing what we’re discovering in real life.
Two days before the dinner, guests will receive a short, accessible overview of interesting AI tools — simply to spark ideas.
At the table, we’ll explore:
• What AI tools have you tried recently?
• What discovery or breakthrough impressed you most?
• Where do you see the greatest opportunities emerging?
No technical background required.
**Launch Season Benefit**
During our initial Meet2Click dinners, guests will enjoy **up to 50% off food** at the restaurant.
This introductory benefit is available for a limited launch period.
Food and drinks are paid individually, directly with the restaurant.
**Details**
Location: restaurant Bala Baya, Arch 25, Old Union Yard
Arches 229, Union Street, London SE1
Date: 8 April 2026, 19.00h
**Ticket price:** £15 per person *(includes your seat and contribution to the evening — food and drinks ordered and paid individually at the restaurant)*
Seats are intentionally limited to encourage meaningful conversation and genuine connection.
Just an open, relaxed exchange of ideas over dinner.
Women in Product - Informal networking drinks 👩🍹 (in person)
Hi everyone,
Looking forward to the Bank Holiday? So are we! What better way to return to the workweek than a cheeky after-work networking event! This event will be relaxed and informal, with the chance to meet and connect with other Women in Product London members.
Please join us on **Wednesday 8th April** for a quick drink and a chat at [The Jack Horner Pub ](https://www.jackhornerpub.co.uk/)on Tottenham Court Road (nearest station) from 6:00pm until around 8:00pm. Spaces are limited so please make sure you book now. As this event is not sponsored, any food or drinks you order will need to be paid for at the bar.
See you soon
The WIP London team x
Eventos de Information Architecture Esta Semana
Descubre lo que está sucediendo en los próximos días
#1 - the UX of nature
**Meet likeminded UX professionals and discuss ways to use design to reduce burnout.**
**The Problem:** With stress and burnout on the rise, how can we use design to help Londoners "switch off" and reconnect with nature?
For our first **design impact lab** session, we’ll be using the Japanese practice of *Shinrin-yoku* (forest bathing) as a lens to discuss how simple interventions can help us reconnect with nature to reduce stress & burnout.
**The Flow (Sunday 12th April 10:30 AM - 12:30 PM):**
* **10:00 \| Coffee & Intros \(WatchHouse\, Hanover\):** We’ll meet for coffee to kick things off. You'll meet other attendees and discuss the problem space.
* **10:30 \| Observation Walk:** A 15-minute mini fieldwork walk to Hyde Park. You'll observe how the environment changes from a busy urban centre to the park and how this impacts how you feel.
* **11:00 \| Shinrinyoku & Brainstorming:** Once we find a quiet spot, we’ll dive into the world of *Shinrin-yoku*. We’ll discuss how nature can boost wellbeing and brainstorm "micro-interventions" - simple design ideas (digital or physical) that could encourage more people in London to engage with nature to reduce stress & burnout.
* **12:00 \| Closing & Optional Lunch:** We'll wrap up our discussions and those who have time can go for a casual lunch or picnic in the park.
***
**Pre-Event Mission:**
Your mission is to bring **one photo on your phone** of a natural spot that made you feel good recently. It can be a park, a window box, or even a stubborn weed in the pavement. We’ll share these over coffee to explore the different ways in which nature impacts our day to day experiences.
***
**The Details:**
* **Meeting Point:** WatchHouse, Hanover (Oxford Circus).
* **Capacity:** We’re keeping this to a small group to ensure everyone can connect and contribute. Please ensure your RSVP is up to date and let us know if you're unable to attend.
* **Vibe:** Friendly and relaxed! No laptops, just notebooks and fresh air.
***
**Why Join?**
If you’re a designer or researcher who wants to use your skills for more than just "conversion," come say hi.
It’s a chance to meet like-minded people, learn about forest bathing and brainstorm design solutions to a universal problem.
It's also our very first event, and I would love to hear everyone's thoughts and feedback to improve.
**Who is this for?**
Our events are for UX designers, researchers and other strategic and creative thinkers who are passionate about using their skills for social good, not just profit.
**Who is the host?**
Hi! 👋 I'm Max - a London based design researcher. Until recently I was based in Tokyo, where I ran a small design agency and spent over 10 years as a meetup organizer. I'm exploring ways to bring designers together to use our skills to work on meaningful problems. If that sounds like something you're interested in, I'd love to have you join!
\*This event is being advertised on multiple sites, so the actual number of attendees will be different to what appears on meetup.
OLD OAK PARK ROYAL
(pictured: the Overground tracks crossing the Grand Union Canal, officially the 'Kew Curve Grand Canal Bridge'. Behind, on L, in Victoria Road, is Nash House, now 'The Collective Old Oak' co-living project)
Around a new station, to be called 'Old Oak Common', where HS2, the GWR main line and the Elizabeth Line will interchange, is planned a new extension of London, called Old Oak Park Royal.
They're saying it'll be the 'Canary Wharf of the West'!
It's got a canal running through it, the Grand Union, remarkably unchanged since its opening in 1801, and an extraordinary number of railway lines.
Starting in the 1920's Park Royal became the UK's largest area of industrial estates: distribution depots, sorting offices, factories, warehouses and breweries, at London's doorstep for goods to and from Bristol, Liverpool and Manchester.
On 27th January this year, Karen and Madeline\*, hero TBM's\*\* of the Elizabeth Line campaign, set off on a new 7 km journey, from the underground 'box' in the future interchange, toward Euston in Central London.
The extension will upgrade and diversify the area. Let's see it before that happens.
We'll meet at noon on Saturday April 11th at Willesden Junction Station, and see the area once intended to be 'Old Oak North'\*\*\*, then along the Grand Union Canal to 'The Collective' co-housing development, and Old Oak Common Lane, passing the HS2 station box, into Wormwood Scrubs, seeing the LCC's Old Oak Estate, past the eponymous Prison, then the LCC's White City Estate ('where their chickens came home to roost', architecturally speaking), QPR's stadium, and so to 'The Hoxton Hotel' at Shepherd's Bush, where our table will be waiting!
Hope you can come!
Andy
\*named for Karen Harrison, the UK's first female train driver, and Madeline Hobbs, former President of the Women's Engineering Society.
\*\*Tunnel Boring Machines
\*\*\* abandoned in 2018 after the attempted Compulsory Purchase failed.
Epping Forest, the Chestnut trail, 4.5 miles
We will meet outside the Wanstead tube station, to your right as you exit. We will then take a short stroll to Wanstead Park, where we will do a circular walk round the Ornamental Water, the Grotto, Perch Pond, Heronry Pond and return to the station via the Chalet Wood.
It's a bluebells season so hopefully that should be a treat.
We will finish our walk at Wanstead Station. Optional drinks/lunch at the end of walk at local pub.
What to bring:
Comfortable footwear
Water
Photo-taking gadgets and chargers
An umbrella just in case (it's London after all)
The walk is free for members who have subscribed for an annual membership. For other members the fee is £5 cash/card on arrival to contribute towards the organiser's meetup fees and costs.
The annual pass option is £15 payable by cash or card on the day. This will provide access to at least 40 walks per year (members are welcome to bring a guest to each event).
All walks are free for the NHS staff (also welcome to bring a guest).
***'No Show' Policy:*** *If the member replied 'yes' but did not attend the event, did not update the RSVP and did not inform the organiser on 3 occasions – this triggers an automatic removal from the group. That's once for events with a waiting list.*
PHP London Social - April
PHP London Pub Social – April 9th, Jack Horner, Tottenham Court Road
Join us for an informal PHP London pub social at the Jack Horner on Tottenham Court Road!
We've got a reserved space from 6:30pm to 8:30pm on Thursday 9th April - a mix of seating and standing with a few tables.
This is a relaxed, no-agenda evening — just good conversation with fellow PHP developers over a drink. Whether you're a long-time community regular or coming along for the first time, all are welcome.
Places are limited.
April 2026 Meetup
Elixir London Meetup; February 2026 edition. All are welcome.
**Session 1: Anton Borisov - Distilling Kafka's Binary Protocol into Elixir**
We'll trace a produce request to show what any Kafka client has to get right. In the BEAM ecosystem, erlkaf wraps librdkafka, brod implements the protocol in Erlang, and [kafka_ex](https://hex.pm/packages/kafka_ex) goes pure Elixir.
Kafka_ex's approach is to generate serializers at compile time from Kafka's own schema definitions: plain structs, pattern matching, structural boilerplate isolated from the logic you actually think about. That design is what let us jump two major versions ahead and adapt to significant protocol changes. Let's dig into the idea, the code, and the tradeoffs.
**Session 2: Evadne Wu** **\- JavaScript Execution Strategies in Elixir\-based Agent Frameworks**
We'll look at integration points between elixir agents (in the AI fashion) and JavaScript execution, and all the foot guns involved.
*The event is kindly sponsored by* [Fresha](https://www.fresha.com).
**Time**
Doors open at 18, start at 18.30.
**Venue**
Fresha
The Bower, 207-211, Old St, Tower, London EC1V 9NR
**Refreshments**
Food and drinks will be provisioned on the day.
**IMPORTANT**:
**If you wish to take photos and post online during the event, please notify organisers first, so that attendees can opt-out from being in photos.**
AI Meets Data: Real-World Edition
**🚀 AI for Data & Analytics: From Raw Data**
**to Real Impact (Beginner-Friendly Meetup)**
Are you curious about how AI is actually being used in real-world data roles?
Wondering how tools like Claude or AI assistants can help you work smarter—not just faster?
Join us for a **hands-on, beginner-friendly meetup** where we break down how AI is transforming the way data professionals work today. Whether you're just starting out or already working with data, this session will give you practical insights you can start applying immediately.
***
### 💡 What You’ll Learn
**🔹 Claude Code & AI Foundations (by [Nitish)](https://www.linkedin.com/in/nitish-galat/)**
A simple, no-jargon introduction to modern AI tooling:
* What is Claude Code and how to actually use it
* Understanding core concepts like *skills*, *skill.md*, and *MCPs*
* How everything connects behind the scenes
* Live walkthroughs to help you get started right away
👉 Perfect for beginners with little to no AI experience.
***
**🔹 Turning Raw Data into Business Decisions with AI (by [Abhishek](https://www.linkedin.com/in/abhishek-gadve-8010a2119/))**
Learn how data analysts can truly leverage AI in their daily work:
* How to use AI to speed up data analysis workflows
* Where AI adds real value—and where it doesn’t
* Turning messy, raw data into meaningful business insights
* Practical use cases from real industry experience
***
### 👥 Meet Your Speakers
**Nitish Galat – BI Analyst & Gen AI Specialist**
With experience across data automation and Gen AI, Nitish focuses on simplifying complex AI systems and making them accessible for everyone.
**Abhishek Gadve – Senior Product Analyst**
Abhishek specializes in translating data into business impact, helping teams make smarter, faster decisions using analytics and AI.
***
### Why Attend?
This isn’t a theory-heavy session. It’s a **practical, real-world focused meetup** where you’ll:
* Understand AI concepts without the overwhelm
* Learn tools and workflows you can actually use
* Gain clarity on how AI fits into data roles today
***
### 🎟️ Free Event – Limited Spots
We’re keeping this session **small and interactive** to ensure quality discussions and personalized learning.
If you're a **student, aspiring data analyst, or working professional**, this meetup will give you a clear edge in understanding AI’s role in data.
Eventos de Information Architecture Cerca de Ti
Conéctate con tu comunidad local de Information Architecture
IxDA Chat ‘n Pancakes
Pay attention! We’re delaying a week for those of you who may be on Spring break and/or celebrating the holiday. Ok, no pancakes, but waffles-a-plenty.
Join the local UX and Digital Design community for a casual monthly breakfast.
Look for us upstairs!
CBusData: The Fellowship of the Star Schema: Transforming OLTP Data for Power BI
The Fellowship of the Star Schema: Transforming OLTP Data for Power BI
One does not simply build reports on OLTP data. Join us on an epic journey from the depths of raw, normalized tables to the shining halls of a well-modeled star schema fit for Power BI greatness. We will demystify the differences between OLTP and OLAP, walk through star schema vs snowflake (and why Power BI has a clear favorite), and show you the compression differences between normalized and columnar storage that will make you never look at an OLTP model the same way again.
We will cover the different types of dimensions, when to use them, and how to handle Slowly Changing Dimensions without losing your mind. You will leave knowing exactly how to identify a bad model, how to convert OLTP data into a clean star schema, and how to forge relationships that rule them all.
Whether you are a data wizard, a curious hobbit, or somewhere in between, your models will never be the same.
Prompt vs. Paintbrush
AI is changing how art is made. But when does it stop being your work and start being the machine’s?
This month we're going to be doing a panel with with digital image, music, and written word artists, talking about at what point, while using AI in the creation process, does the work become not the artist creation?
We encourage audience participation during this event that will be moderated by Chris Slee.
Whether you’re deep in the field or just getting curious, come connect with others building and exploring AI in Columbus.
Sponsored by [Transform Labs](https://www.transformlabs.com/services)
Sign up also accessible via [Transform Labs Luma](https://luma.com/55umjqta)
Global Azure - Columbus
The global Azure community is coming together again, and Columbus is officially on the map.
View the session lineup and speakers at [Global Azure Columbus 2026](https://coazure.github.io/cbus-global-azure-2026/)
On **Saturday, April 18, 2026**, the Azure Columbus Meetup, DevOps Meetup, and Code and Coffee Meetup are hosting our local edition of Global Azure 2026. This is a free, community-driven event packed with learning, networking, and all things Microsoft Azure.
Whether you’re building modern cloud-native apps, experimenting with AI agents, deploying containers, automating infrastructure, or just beginning your Azure journey, this event is for you!
**What to Expect**
* Engaging technical sessions
* Real-world Azure architecture & cloud-native patterns
* AI, agents, automation, and modern DevOps
* Food and drinks (because learning burns calories)
* Time to connect with fellow engineers, architects, and cloud enthusiasts
**Who Should Attend?**
* Software engineers (any language, any stack)
* Cloud architects
* DevOps engineers
* Data professionals
* AI explorers
* Platform builders
* Anyone who loves solving hard problems with great tools
If you build, deploy, automate, scale, monitor, or optimize in Azure, you’ll feel right at home.
**Why Global Azure?**
Global Azure is a worldwide community event where Azure user groups host learning sessions on the same day across the globe. It’s grassroots. It’s technical. It’s practical. And it’s powered by people who genuinely love sharing what they’ve learned.
And yes, it’s free to attend!
Global Azure - Columbus
The global Azure community is coming together again, and Columbus is officially on the map.
View the session lineup and speakers at [Global Azure Columbus 2026](https://coazure.github.io/cbus-global-azure-2026/)
On **Saturday, April 18, 2026**, the Azure Columbus Meetup, DevOps Meetup, and Code and Coffee Meetup are hosting our local edition of Global Azure 2026. This is a free, community-driven event packed with learning, networking, and all things Microsoft Azure.
Whether you’re building modern cloud-native apps, experimenting with AI agents, deploying containers, automating infrastructure, or just beginning your Azure journey, this event is for you!
**What to Expect**
* Engaging technical sessions
* Real-world Azure architecture & cloud-native patterns
* AI, agents, automation, and modern DevOps
* Food and drinks (because learning burns calories)
* Time to connect with fellow engineers, architects, and cloud enthusiasts
**Who Should Attend?**
* Software engineers (any language, any stack)
* Cloud architects
* DevOps engineers
* Data professionals
* AI explorers
* Platform builders
* Anyone who loves solving hard problems with great tools
If you build, deploy, automate, scale, monitor, or optimize in Azure, you’ll feel right at home.
**Why Global Azure?**
Global Azure is a worldwide community event where Azure user groups host learning sessions on the same day across the globe. It’s grassroots. It’s technical. It’s practical. And it’s powered by people who genuinely love sharing what they’ve learned.
And yes, it’s free to attend!
What If Your AI Could Be a Team? - Chad Green
**Important time note:** Please plan on arriving between 5:30 and 6:00 as the elevators lock after 6 and you'll need to message us and we'll need to come get you.
The building address is 4450 Bridge Park
The entrance is 6620 Mooney St, Suite 400
You will need to scan your ID at the door to get a visitor badge.
**Abstract**
GitHub Copilot is powerful, but what if you could scale from a solo AI assistant to an entire team of specialized agents working in parallel? This session introduces Squad: an open-source framework for multi-agent orchestration that lets you define teams of AI agents with specific roles, responsibilities, and expertise.
We'll progress from Copilot basics to the Copilot CLI, explore how Agents add autonomy, and see how Instructions and Skills let you customize agent behavior. Then, the climax: a live demo where a Squad team of 3 agents (Lead, Developer, Tester) stands up and builds a working application in real-time, showcasing true multi-agent collaboration.
Whether you're new to AI or exploring how to scale your use of Copilot, this session will show you what's possible when agents work as a team.
**YouTube Link**
TBD
Data & Analytics Wednesday - The Data-Driven Brand
**The Data-Driven Brand: Using Analytics to Shape Perception**
Can you use analytics to improve tacos? This being CBUSDAW, we think the answer is probably “yes”, but we’re not sure how to implement or test this theory.
For our April meetup we’ve got Sara Kear, CMO of Condado Tacos, to investigate this delicious question. Sara will explore how she blends quantitative data and qualitative customer feedback to shape brand positioning and drive business decisions. We all know that marketing and analytics go way beyond attribution. Sara will show how Condado uses customer insights to inform product and pricing strategy.
She’ll also highlight how Condado leverages customer feedback at scale to influence operational priorities, positioning marketing as the voice of the customer across the organization. In the last 12 years Condado has gone from one location in Columbus to 52 locations across 10 states, so we’re guessing there’s more to that growth than really good guac (though the guac probably helps).
Ultimately, this talk focuses on the intersection of art and science—using data to inform creativity and build a brand that resonates with customers in a measurable way.
**About Our Speaker**
Sara Kear is Chief Marketing Officer at Condado Tacos, where she oversees brand, restaurant design, menu and pricing strategy, off-premise including catering, and customer data strategy. Since joining in 2021, she has helped grow the brand from 19 to 52 locations while building a data-driven marketing organization focused on loyalty and customer insights. Condado has since been named to the Inc. 5000, recognized as Breakout Retailer by Chain Store Age, and consistently ranked among FastCasual’s Top 100 Movers & Shakers.
Thanks to our 2026 sponsors:
[Clarivoy](https://www.clarivoy.com), [What Box Consulting Group](https://www.whatboxconsultinggroup.com), [Conductrics](https://www.conductrics.com), and [Piwik PRO](https://piwik.pro)
More info at [cbusdaw.com](https://cbusdaw.com)






























