Joe Vangsness will give a presentation on the basics of SEO and demonstrate some of the tools and practices that are available today. The presentation will include:
> How search engines work
> Setting SEO goals
> Determining keywords
> Optimizing the website
> Link building
> Free & paid tools to make the job easier
> SEO for WordPress and Drupal content management systems
> How Google Ranking factors have changed
> The new importance of Google My Business & other Google properties
> Google Analytics & Google Search Console
Joe Vangsness designs and builds websites for small businesses, non profits and professionals. He is an experienced Drupal site builder. He has done SEO work on some WordPress sites. He is now learning WordPress and plans to offer WordPress as an option in the future. He also offers Internet marketing strategy, SEO, web analytics and content strategy.
Joe makes presentations on SEO and Internet Marketing Strategy and has given this presentation to the WordPress Community Meetup in Beverly last summer.