What we're about

Gaining insight from real people is a crucial aspect of user experience design and product development. Leveraging principles of Lean UX/Lean Startup and Agile development, we can more deeply explore the problem spaces we encounter, pursue our target users beyond shallow demographics, engage those users concepts, techniques and practices that propel us towards and manifest the ideal destiny of each product we craft. Lean UX is as close as we can get to predicting the future without a flux capacitor. Learn what it takes to proactively design for your product's interactive experience before you build it.
Learn how to prove demand for your ideas before you paint any pixels or type a single line of code.
Learn how to eliminate waste and optimize your product planning and strategy.
Learn what valid, external feedback looks like and how to be responsive to it.
Learn how to analyze and balance user needs with business goals.
Learn how to design experiments and measure outcomes.
Learn when to be adaptive when unexpected changes in your users needs emerge.
Learn why you need to engage in real UX principles to make sure you're building the right products.

Align with us as we re-learn how to learn, or help spread your existing know-how and experience with UX and all that it entails with those who aspire to be one of us, and together we can gain momentum to bring the future forward.

Experience designers and strategists have evolved from design backgrounds, development backgrounds and product management backgrounds. All you need is a passion for users, the constant urge to improve their experiences, and a creative mentality towards problem exploration and solution discovery (topped with a dollop of extroversion), and you can easily evolve into one as well.

Past events (4)

Challenges and Triumphs of Remote User Testing

Online event

Photos (3)