Name: Experimentation North (Leeds)
Start: 2025-07-31T18:30:00+01:00
End: 2025-07-31T20:30:00+01:00
Location: Flutter Offices

As AI tools rapidly evolve, many teams are tempted to replace traditional UX research with machine-generated insights. But real users are messy, emotional, irrational, and wonderfully complex. Emma Travis, Director of Research at Speero talk will unpack why genuine user research is still irreplaceable for creating meaningful products. At the same time, we’ll explore how AI can play a valuable supporting role: streamlining analysis, summarizing data, and automating repetitive research tasks. The goal is not to replace researchers. It is to give them more time and space for the work that really matters: understanding people.
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​We’ll also be joined by Camille Bouly from US based company LaunchDarkly. He’ll be bringing a new perspective exploring how experimentation can drive backend decisions, infrastructure performance, and API behaviours. He'll share real examples of successful backend experiments that led to improved reliability, performance, and conversions, proving that the most valuable experiments often happen beyond the UI.

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**Agenda**
6:30 PM - Welcome drinks, pizza and networking
7:00 PM - Emma Travis (Director of Research, Speero)
7:30 PM - Camille Bouly (Senior Solutions Engineer, Launch Darkly)
8:00 PM - More Networking
8:30 PM - Official end
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To help us manage the capacity of the space (and ensure we have the right amount of food and drink for everyone) please sign up for your ticket on our [Experimentation North website](https://www.experimentation-north.com/), and bring your PDF ticket with you.

Experimentation North

Technology

Analytics: Outcomes, Experimentation Intelligence

Experimentation

A/B Testing

Conversion Optimization

Product Design

UX Design

UI/UX Design

User Research

Applied Statistics

Data Science

Data Science for Business

SEO (Search Engine Optimization)

E-Commerce

eCommerce Marketing

eCommerce Technology

Experimentation North (Leeds)

Flutter Offices

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Experimentation North

Experimentation North (Leeds)

Experimentation North

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