Name: Experimentation North
Start: 2025-10-01T18:30:00+01:00
End: 2025-10-01T20:30:00+01:00
Location: Flutter Offices

Join us for a very special Experimentation North event entitled 'The Experimentation Delusion' being brought to you as part of Leeds Digital Festival.
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Too often, experimenting gets reduced to activity - more tests, more dashboards - but without impact. The challenge isn’t how many experiments you run, it’s whether they’re anchored to purpose.

David Sollberger, Ecommerce Optimisation Lead at Farnell, reframes experimentation as a discipline of clarity: doing the right thing, for the right reason, in the right way. Aligning tests with strategy, tackling genuine customer problems, and ensuring results drive decisions.
Whether you're into product, UX, or data, learn how to shift from busy testing to purposeful experimenting that shapes roadmaps, builds credibility, and drives customer and commercial outcomes.
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Then we’re going to throw some practical examples at you. Dave Mullen, CRO specialist and Founder of Data Inspires, will draw on his experience with Canon, Interflora and Mountain Warehouse to share real experiments. Highlighting those that have had the biggest impact and even the single test that made the most money.

Register for FREE at:
https://www.experimentation-north.com/events/experimentation-north-1-5

Experimentation North

Technology

Analytics: Outcomes, Experimentation Intelligence