Game Marketing Tricks - Breaching the Japanese Market

Mobile marketing is so much more than buying installs, especially when you’re trying to penetrate a foreign market. To make a game truly succeed, app developers need to explore and attack all kinds of mobile marketing directions.

This meetup will feature Tomotaka Motoyoshi (Tomo), Senior Director of Global Marketing at Mixi (http://mixi.com/), Japan’s top mobile publisher, to share his insights on mobile marketing, via branding, influences, real life events and other unconventional marketing methods. Tomo will address the Japanese challenge – explaining how the Japanese mobile market operates, and how it can be breached by western game marketers. He will then answer questions from the crowd.

Finally, Tomo will join our experts panel with executive from Playrix (http://www.playrix.com/), Goodgame Studios (https://www.goodgamestudios.com/) and TUNE (https://www.tune.com/), all of whom will share their game business tips with the audience.

We are happy to cooperate with GameIS Association which helped promote this event among the Israeli game developer community.

Come help us celebrate Halloween! Tricks & Treats on the house

Agenda:

18:00 - 18:30 - Beer, food & Mingling

18:30 - 19:00 - Tomotaka Motoyoshi, Senior Director of Global Marketing, Mixi – Unconventional game marketing and the Japanese challenge

19:00 - 19:20 - Q&A with Tomotaka Motoyoshi

19:20 - 20:00 - 3 Tips Panel featuring:

Tomotaka Motoyoshi (Mixi), Artyom Ripakov (Playrix), Caglar Eger (Goodgame Studios) Ofir Brill (TUNE), Julia Lebedeva (Nevosoft), Elad Natanson (Appnext)

20:00 - 20:45 - Happy Hour & Networking

The Event will be streamed live on our Facebook page.