February Tech & Social Change - Social Media Analytics

You have friends that like your posts and photos and followers that retweet and repin your content, but how do you figure out what content they really want? You measure your social media performance.

Join us as Katie Roberts (http://www.linkedin.com/in/katiebroberts), the Senior Manager of Global Social Media Marketing at Laureate International Universities, talks with us about social media analytics, points out what information is important to track, and how you can use these analytics to improve your social media performance.

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