Explore the role content plays in enhancing the customer experience.
This edition of our Paris Meetup is dedicated to the power of editorial, focussing on how content strategy adds to the omni-channel experience. From lookbooks to magazines, through tutorials, inspirational visuals or even personal advice, brands and retailers are setting up an editorial strategy and using content to inspire, engage, and retain customers, but also to develop brand awareness to better attract prospects.
Key Questions to be Addressed:
• What are the roles of content and editorial in the omni-channel consumer journey?
• How to bridge content and e-commerce ?
• How to ensure consistency of content across all customer touch points? What are the best practices?
• What is the impact on your organization and on sales?
Fashion Capital Partners (http://fashioncapitalpartners.com/), Céline LIPPI, Co-founder and Managing Director
Facebook (https://www.facebook.com/), Morin Oluwole, Luxury Client Partnerships Lead
eShopper Index 2015 Presentation: Luxury, Fashion and Beauty Content and e-commerce editorial key figures, new trends and best practices, Christophe Biget at iVentures Consulting (http://www.iventures-consulting.com/)
Boucheron (http://us.boucheron.com/en_us/), Hermeline Druesne, International Digital Marketing Manager
L'Oreal Luxe (http://www.loreal.com/brands/loreal-luxe.aspx), Maria Gambino, E-boutique European Director
Pinterest (https://www.pinterest.com/), Lucie Marquet, Marketing Manager
Lacoste (https://www.lacoste.com/us), Constance Smith, Digital Communication Manager
The Stimuleye (http://thestimuleye.com/), Suzanne von Aichinger, Art Director / Stylist
Demandware (http://www.demandware.com/clients/?gclid=CN7tjcivxMQCFdgagQodm3QAqg), Anthony Grost, Solution Strategist Retail Practice
Spootnik (http://www.spootnik.com/), Stéphane Setbon, CEO & Co-founder
MyPreciousLife (http://mypreciouslife.com/), Marina Detienne, CEO & Co-founder
As always, the #DFMeetup will end with networking cocktail kindly provided by Demandware (http://www.demandware.com/clients/?gclid=CN7tjcivxMQCFdgagQodm3QAqg)!
Thanks to our venue partner, Criteo (http://www.criteo.com/).
Thanks to our supporting partners: