Talk about "DO'S AND DON'TS OF BUILDING AN ONLINE PRESENCE"

You want to invest in creating a business online, either to complement your offline business or purely online. The task seems daunting: where do I start? What are the most important aspects I should address in the first place? Should I be present in all social media platforms? How do I generate traffic to my website?

在这个互联网时代，无论你做什么样的生意都或多或少需要借用线上平台进行推广，传统的市场营销方式显然已经不适用了，对于现有的市场营销方式，你又知道多少呢？开设一个公众号或者一个网站并不是一件难事，而我们如何让更多的人知道并使其成为活跃用户？当你有了一个基本的产品，是否有一个明确的线上推广计划？是否已经针对产品特性选择好了最为合适的社交平台进行精准营销？是否对投放后所带来的流量预咕有所担忧？

This talk focuses on the do's and don'ts of building an online presence, branding essentials, website fundamentals, search engine placement secrets, domain name awareness, successful email campaigns, usability, and analytics.

这次的分享会我们邀请了市场营销专家给大家来分享塑造线上品牌的要领，关于品牌基本理念传播，网站搭建，搜索引擎，如何选择域名，如何运用邮件营销和分析数据。

• Who is coming! •

分享嘉宾

Professor Jorge Sanchez,

Jorge Sanchez 教授

He is a Digital Marketing Strategist & Social Media Expert with international experience, forward-thinking and an award-winning professional with proven success developing robust Digital and Social Media Marketing strategies to maximize organizational reach. In this talk he will help you learn how to conceptualize innovative strategies to build corporate image and awareness; engage with target audiences and encourage active participation in unique promotional opportunities; and integrate messages and visions across websites, blogs, YouTube, Facebook, Twitter, and newsletters to create brand and image consistency and increase recognition.

他在数字市场营销和社交媒体的专家，具有国际化视角以及前瞻型。他擅长于帮助企业运用数字化市场营销手段以及社交媒体达到最大限度的品牌影响力。在这次分享中，他会让你了解如何通过概念化的创新策略来建立品牌形象和认知，让更多的目标用户参与进来并促进他们成为活跃用户并帮助企业进行二次推广。同时，他还会谈及在社交媒体上,例如博客、Ｆａｃｅｂｏｏｋ、微信等，如何将企业的品牌和意识融入到每一个细节。

Please register via the link below

http://info.ie.edu/request/inicio.aspx?events={0f208905-81c6-e411-9b9e-025b1b206542}&idioma=eng

Venue：

地址

5th Floor,JW Marriott Tomorrow Square, 399 Nanjing Xi Lu, Huangpu District, Shanghai

Agenda:

Wednesday, June 10th

-6:45pm-7:00pm Registration

-7:00pm-9:00pm Speaker

-9:00pm- Networking

Organizer:

IE Business School