Member workshop: Get visible- Design a press strategy for your brand
Details
Would getting in front of a larger audience help your brand grow this year? Think a consistent pool of new people to connect with would provide you a chance to build and grow your business into something bigger? If so, you’re right, and there is a solution that may be easier than you think: getting featured in the media. If you ever wish you could reach a larger audience or feel like social media and your direct marketing strategies aren’t getting you in front of enough people, or the right people, this is the event for you.
How much more impact could you have if you were discovered by the right people who you know need you and would want to hear about how you and your brand can help them? Getting featured in the media that they pay attention to is the way to put yourself in front of them in a natural way, and get them to choose to seek you out.
What you’ll learn and accomplish in this one-day session:
How to develop your media messaging and what you want to be known for (hint: it's different than your general brand messaging)
Uncover your dream media opportunities & how to tap into them (we'll do the research together during the session, so it will actually be done and not be one more thing to do when you get home)
Map out your pitch plan with implementation tasks for each month of the next year and exactly how to do them
Have you ever seen someone in a similar field as yours sharing press articles they were featured in, and thought you should be portrayed as an expert in your field too? Have you ever thought how legit it would look to be able to share press mentions on your website and add ‘as seen in’ logos to your marketing materials? Wouldn't it help prospective clients or customers chose to buy from you without a second thought? If people pay you for your services or product you are an expert in what you do, and you should make sure you get the attention that anyone else in your field does, or more!
That level of expert status allows you to raise your prices with peace of mind knowing that the right people will keep seeking you out without you having to be constantly 'selling yourself'. That's what I want to help you accomplish through this one-day session and the strategy that you'll be able to implement throughout the year.
All you need is a strategy and the tips and tricks from a PR agency owner on how exactly to do it, and that's what this day provides.
This session is applicable for product or service based businesses and brands, as long as you have a legitimate brand and have an existing product or service (or a product you're just about to launch). This is not the right event for MLM-type businesses.
Price includes:
- The full one-day session
- Lunch & coffee
- Worksheets to use in the session and also to work off of afterwards
- Access to a full self-paced DIY PR course by the facilitator, for you to access even more PR how-to on your own after the session if you'd like ($249 value) found here: pollinapr.com/diy-pr-course
RSVP FOR THIS ON EVENTBRITE:
https://www.eventbrite.com/e/get-visible-in-2020-design-a-press-strategy-for-your-brand-tickets-87836514379
