You Have an Idea. Now What? 💡 Marketing Basics Workshop
Details
Ladies,
Maybe you have a business idea scribbled somewhere in your notes. Maybe you have already launched something, but are still wondering how people are actually supposed to find you. Or maybe you post on Instagram every now and then, tell a few friends about what you do, and hope marketing will somehow take care of itself.
The good news: marketing does not have to begin with complicated tools, huge budgets, AI agents, or becoming a full-time content creator.
Before all of that comes something much simpler: understanding who you want to reach, what you want them to know, where you should show up, and what you want them to do next.
In this interactive workshop, we’ll strip marketing back to the basics of getting noticed, trusted, and contacted, and look at how an idea moves from “nobody knows about this” to “tell me more.”
💡 During this workshop you will:
- Move beyond the traditional 4Ps of marketing and focus on four practical questions: Who is your audience? What is your message? Which channels should you use? What is your goal?
- Understand how people move from first noticing your business to becoming interested and taking action.
- Learn how to choose marketing activities that actually fit your business, instead of trying to be everywhere.
- Work through a short exercise to apply the principles to a real business idea.
- Leave with a clearer idea of what to do next with your marketing.
No marketing background required.
No algorithm worship.
No 47-step funnel.
Bring an idea, an existing business, a side hustle, or simply your curiosity.
🎤 About the speaker:
Neha has built a career in marketing and communications while somehow managing to stumble across three countries along the way.
Her curiosity for change, new industries, new tools, and new ways of working has taken her across different organizations, sectors, and sides of the marketing world, from agencies and large international companies to startups. She loves discussing new ideas, exploring business models, and figuring out how a good idea can be translated into something people actually notice and care about.
After years of helping organizations market their products and services, she is now taking the independent route with NC Agentur, helping startups, small businesses, and new founders figure out how to go to market, and how to get noticed in an increasingly crowded world.
Connect with Neha on LinkedIn and learn more about NC Agentur on their website
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📌 Organizational details:
- Drinks are available for purchase at the location.
- Feel free to bring your dinner or snacks.
- Very relaxed atmosphere—no formal attire or requirements. Come as you are!
- The meetup is primarily held in English, but feel free to speak other languages.
- Our community is international, and women of all nationalities are warmly invited to join us.
- The venue is wheelchair accessible.
- Our events are free. We kindly ask you to RSVP so we know how many participants to expect.
- If you enjoy the event and would like to support the meetup, you’re welcome to leave a donation here (suggested: 5€).
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💜 About us
The Female Entrepreneurs and Creatives in Leipzig is a vibrant female community that hosts workshops and networking events to connect and support women in the city.
Our meetups are a great way to make new friends, share ideas, and get inspired by diverse backgrounds.
We hold workshops on topics like entrepreneurship, creativity, and self-development, led by community members sharing their expertise. Our networking events provide a supportive space to connect, collaborate, and offer mentorship.
📲 Follow us on Instagram for updates and inspiration
🙋🏽♀️ Stay connected with our network on LinkedIn
🪙 Support the group with a donation on PayPal
💻 Learn more about us on our Website
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This meetup is supported by Basislager Coworking, a central hub for innovation in Leipzig that provides space for founders, tech & creative people to focus on their business.