FEMVERTISING research group

This focus group will be conducted online as part of a thesis exploring the impact of femvertising—advertising that uses pro-female messages to promote products—on consumer attitudes and brand perception.

Participants will have an opportunity to engage in an open, interactive discussion about their views on gender representation in advertising, emotional responses to femvertising and the perceived authenticity of brand messages.

Insights gathered will contribute to a deeper understanding of how femvertising influences consumer behavior and self-esteem.