This group is dedicated to the unique niche of fit technology for fashion and apparel. Fit Technology: The use of best practices, innovative techniques and technologies to help shoppers confidently perceive fit in lieu of a physical try-on. Fit technology relies on data, perception, behavior and innovation. But it is not just about technology, fit perception can be influenced through content, copy, UX and many other techniques. Join this group to learn the basics of fit technology and find out how it can affect your business.