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This event is FREE to attend.

In order to attend, please register here:
https://www.eventbrite.com/e/from-expert-to-builder-using-ai-to-turn-your-knowledge-into-products-tickets-1999066890884?aff=ideatoipo
You don't need to abandon your expertise to build AI-powered products. The best leverage comes from taking what you already know—your judgment, your relationships, your domain experience—and using AI to turn your recurring problems into products others will pay for.
In this session, Scott Simson (AI Marketing World, AI Mavericks) walks through a framework that's already working for professionals and entrepreneurs: Protect your expertise, Automate the friction, Multiply by packaging solutions for others.
You'll Learn

  • How to identify what's defensible about your expertise (your "moat") in an AI world
  • Where vibe coding fits: describing what you want in plain language, iterating with AI, and letting the system handle the implementation
  • A repeatable path from identifying a friction point in your work to building a product others have the same problem with
  • Real examples: marketers building custom tools, operators automating internal workflows, SEO experts turning expertise into software

Who This Is For

  • Job seekers and professionals who think "I'm not technical, so I can't build"
  • Experienced operators looking to create career optionality or side leverage
  • Anyone with domain expertise who's hit the barrier of "I need a developer to build this"

Who This Isn't For

  • People looking for a live coding walkthrough or technical deep-dive
  • Developers seeking advanced AI engineering content

Format
This is a conversation and framework session, not a live coding walkthrough. Scott will walk through the mindset and structure, share how professionals are using this approach, and answer your questions—but you won't see an application being built in real-time. Bring your thinking, not your laptop.
What Happens Next
At the end, you'll be invited to join AI Mavericks—a community of professionals and builders who are shipping products this way, sharing what works, and thinking about AI as a career tool, not a replacement skill.

About Scott Simson
Scott Simson is the founder of AI Marketing World, a leading event and education platform focused on practical AI adoption for marketers, operators, and builders.
Scott works at the intersection of AI, marketing, and product experimentation, helping professionals understand how to apply emerging tools without getting lost in hype or unnecessary complexity. His work emphasizes real-world use cases—how AI actually gets implemented inside workflows, teams, and early-stage products.
He is particularly known for translating fast-moving AI trends into accessible frameworks that non-technical audiences can use to build, test, and ship ideas quickly. Scott has been featured on ABC, NBC News, Fox, and in many other publications.
Connect with him at https://www.linkedin.com/in/scottsimson/.

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