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About us

Welcome to F.L.Y. — Finally Loving Yourself™ 🪽

If you’re a woman navigating a life transition, reinventing yourself, craving deeper connection, or simply realizing that it’s finally time to choose YOU, you’ve found your tribe.
Founded by Coach Lora Lucinda in 2016, F.L.Y.™ is a global women’s empowerment movement supporting women through the seasons of life that change us — divorce, breakup, empty nest, menopause and midlife, grief, burnout, career changes, relationship changes, and those moments when you find yourself asking, “Who am I now, and what do I want next?”

But F.L.Y.™ isn’t just about getting through difficult transitions. It’s about consciously creating what comes next.

As an Energy Leadership Coach, Lora brings together mindset, energy, emotional healing, intuition, spirituality, manifestation and personal development to support women in changing the patterns that keep them stuck, reconnecting with themselves, and intentionally creating lives that feel aligned with who they are becoming.

F.L.Y.™ is also about connection and community. It’s a place for women who want to grow personally, spiritually and professionally while building meaningful friendships, sharing experiences, learning, laughing, gathering, traveling and having some FUN along the way.

What happens here?
F.L.Y. Tribe Global is one of the ways women from around the world discover and connect with the larger F.L.Y.™ community.
You’ll find opportunities for personal and spiritual growth, social gatherings, workshops, retreats, special events and conversations about the things women are actually experiencing.

You’ll also be invited to Sovereign Sundays with Coach Lora Lucinda, our complimentary weekly live gathering for real conversations, coaching and connection.
Each week we explore topics that matter in real life — relationships, boundaries, self-worth, mindset, energy, manifestation, people-pleasing, emotional healing, identity, spirituality, purpose, life transitions and creating what you want next.

The F.L.Y. Portal is our online home. 🪽
Women from everywhere can join the F.L.Y. Portal to connect with the community, participate in Sovereign Sundays and discover additional F.L.Y.™ experiences and resources.

F.L.Y. Tribes are also expanding into cities across the U.S., bringing women together in person for happy hours, dinners, workshops, celebrations, adventures and meaningful connection.

Whether you’re healing from what was, navigating what is, or ready to manifest what’s next, there’s a place for you here.
Come as you are.

Welcome home, F.L.Y. Sister. 🪽
Coach Lora Lucinda
Founder, F.L.Y. — Finally Loving Yourself™

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