UCD Bristol 12 - Bias in Research with Emma Howell

Doors: 18:30 (Pizza, beer, soft drinks)
Talks: 19:00 (Prompt start)
Curfew: 21:00

=======================================================================

What and where:

UCD Bristol 12 will be in our usual location at Edo's office. If you haven't been there before, they are in the Quorum building next to the Old Market roundabout by Temple Way (closest parking is Cabot Circus).

This month, we have Emma Howell from CX partners. She'll be giving a talk and workshop on bias in research. And as usual, we've got you covered with plenty of pizza, beer and soft drinks for you!

UCD Bristol is sponsored by Natural Interaction, People For Research and Edo.

=======================================================================

The topic:

Bias in Research.

A small amount of bias is part of being a human with past experiences. But have you ever thought about how much of it you are bringing to your research projects? Have you thought about all of the places it is coming from? And have you considered the impact this is having on your research, your findings, your reports and your designs?

In this workshop, we will explore the bias in our research. We will unpick all of the places it sneaks in – from the moment our research projects kick off, into our research sessions through to our final deliverables.

Once we have uncovered all of the places bias can creep into our projects, we will explore ways to reduce its effect. I want to create time and space for you to reflect on your own research biases and where they come from. I also want you to leave with a big bag of tricks to help you reduce the impact it has on your projects.

=======================================================================

About Emma:

Emma has 12 years of research experience, starting in academia before finding her way to crafting lovely digital stuff. She's the Senior User Experience Consultant and Research Lead at local agency CX partners.

She has a mixed bag of research experience and her favourite projects include:

• Exploring insect camouflage in Leigh Woods
• Observing a tribe of baboons for two months
• Studying smoking cessation drugs by putting smokers into fMRI scanners
• Depth interviews with vulnerable Bristol citizens to improve council services
• Helping the Samaritans to improve their services for people in emotional distress