Hackathon – Session 2: Persona Design

Whether you're participating in the hackathon or simply interested in learning more about the process, everyone is welcome to attend!

Join us for the second session of the Rebuild Ukraine Hackathon, where we’ll explore the essential art of Persona Design—a key step in developing solutions that address real human needs.

#### What You’ll Learn:

• Persona Design: Who is Your Target Audience? Discover how to identify your target market and create detailed personas that help guide your innovation.
• TAM, SAM, SOM Model: Learn how to apply this framework to understand and quantify your target market’s potential.
• Best Practices in Persona Design: We’ll show you how to build personas using demographic data, behaviors, and goals to ensure your solution resonates with real people.

By defining your personas, you create a clear path to success, ensuring your product or service meets genuine user needs and aligns with market demands. A well-designed persona is your best advisor during product development.

#### Why Persona Design is Important:

Creating personas helps you visualize your target market and make informed decisions about your product or service. It allows you to:

• Tailor your solution to meet real needs
• Optimize marketing strategies
• Minimize wasted resources by focusing on the right audience

We'll also provide tools and techniques to help you gather audience insights and feedback, ensuring your persona is accurate and actionable.

#### Powered by Innovation Experts:

This hackathon is powered by REHAU Window Solutions and supported by innovation experts from Liebherr, PERI, and REHAU New Ventures. Their expertise in innovation and construction ensures participants receive valuable guidance throughout the program.

#### Why Attend?

• Open to All: Whether or not you are a part of the full hackathon, you’re welcome to join this session and gain valuable insights into persona design.
• Flexible Participation: You can attend just this session or the entire series—whichever suits your schedule.
• Video Replay Available: Can’t make it to the live session? Don’t worry! All registrants will receive a video recording so you can catch up at your own pace.