Building Customer Journeys – Map Your Market

Most founders guess their marketing.
They post, boost, and hope.
Hope is not a strategy.
If you don’t understand how your customer thinks, decides, and buys, you’re building blind.
In this hands-on session, you’ll learn how to map your customer journey from first awareness to long-term advocacy. We’ll break down how to build a clear customer persona and design a practical roadmap that guides how people find you, evaluate you, buy from you, and recommend you.

You’ll walk away with:

• A defined customer persona
• A mapped buying journey
• Clarity on how to engage customers through social media, your website, in-person marketing, community activations, and direct outreach
• A practical framework you can immediately apply to your startup

This is for:

• Founders stuck trying to “figure out marketing”
• Early-stage startups refining their positioning
• Builders ready to grow but unsure where customers are falling off
• Entrepreneurs who want traction—not just activity

Bring your laptop. Come ready to map. Leave with clarity.

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### Agenda

6:00 – 6:15 PM | Welcome & Founder Introductions
Quick intros and a snapshot of what you’re building.
6:15 – 6:40 PM | Persona Foundations
Define your ideal customer. Who they are, what they care about, and what problem they’re trying to solve.
6:40 – 7:15 PM | Awareness & Consideration
How customers discover you and evaluate your solution.
Channels: social media, website, in-person outreach, community events, partnerships.
7:15 – 7:35 PM | Decision & Purchase
What pushes someone to say yes?
Remove friction and strengthen your value proposition.
7:35 – 7:55 PM | Retention & Advocacy
Turn buyers into repeat customers—and promoters.
Onboarding, follow-up, community building, and referral strategy.
7:55 – 8:00 PM | Key Takeaways & Next Steps
Your immediate action plan for the next 14 days.
8:00 – 8:30 PM | Networking & Open Discussion
Connect with other founders, share insights, and build real relationships.

If you’re building in Ottawa and serious about growth, this session will sharpen how you think about your market—and how your market experiences you.