Building Your Brand with Meta and AI

Our incredible guest host, Nick Newport, will be giving you a run down on brand building.

Most founders approach marketing without a clear system. They test, post, and adjust without fully understanding what is actually driving results.

This session is designed to change that.

In this hands-on workshop, Nick Newport will walk you through the foundations of digital marketing and show you how to build a brand that attracts attention, converts, and scales using Meta and AI tools.

You will not just learn concepts. You will build a practical framework you can immediately apply to your business.

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What You’ll Learn

• What digital marketing actually is and how it works today
• The different paths available including affiliate, influencer, and owned channels
• How to choose the right objective such as sales, awareness, or lead generation
• How to define your audience and identify real pain points
• Where your audience lives and how to reach them effectively
• How to select the right traffic channels including Meta, TikTok, YouTube, and Google
• How to create high-performing creatives including video and image strategies
• How to structure your brand and content using repeatable templates
• How to use AI to accelerate content creation and testing

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Session Breakdown

6:00 – 6:15 PM
Introduction
Who Alex is, what he has built, and real-world results
Overview of digital marketing and available paths

6:15 – 6:30 PM
Foundations
Traffic channels, tracking, creatives, and audience fundamentals

6:30 – 6:50 PM
Step 1: Define Your Objective
Sales, awareness, or leads
Budget considerations and expectations

6:50 – 7:15 PM
Step 2: Define Your Audience
Who they are
Where they spend time online
What problems they are trying to solve

7:15 – 7:35 PM
Step 3: Choose Your Channels
Meta, TikTok, YouTube, Google
How to align channels with your audience

7:35 – 7:55 PM
Step 4: Creatives That Convert
Ad formats, video vs image
Creative strategy and inspiration
Building simple, scalable templates

7:55 – 8:00 PM
Wrap-up and Q&A

If you’re building in Ottawa and serious about growth, this session will sharpen how you think about your market, and how your market experiences you.