IP Law is Competitive Edge
Details
We are excited to have Felix Yuen, IP & Business Law hosting a interactive workshop.
https://fruba-ip.com/
Your idea might be your most valuable asset — but do you actually know what it's worth, how protected it is, or how to turn it into a competitive advantage?
This session is all about intellectual property, and we're making it hands-on, interactive, and (yes) actually fun.
We've got two hours and two experiences lined up for you.
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Hour 1 — The Sauce Rater Workshop
Every business has a "secret sauce" — the thing that makes it different. But most founders can't clearly articulate it, let alone protect or monetize it.
In this guided workshop, you'll work through identifying the true differentiators in your business (with a special focus on intangibles), score them against a structured evaluation framework, and assess how well those differentiators are actually being protected and commercialized.
You'll walk away with a clear picture of where your business stands on IP — and a concrete list of next steps to close the gaps.
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Hour 2 — The Brand Battles Game
This isn't a lecture. It's a fight for a brand name.
Split into three teams, you'll compete for the exclusive rights to a trademark in a game originally designed for Georgian College. Expect strategy, negotiation, and a mock tribunal — all built to give you a practical feel for how real brand disputes play out.
Because sooner or later, every business runs into an IP moment. This session makes sure you're ready when it happens.
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📅 Tuesday, May 12, 2026 🕕 6:00 PM 📍 MBO CoWorking — 78 George Street, Ottawa
Session Breakdown
• 6:00-6:05 Intro to Fruba and what to expect from the night
• 6:05-6:20 Identifying the true differentiators (finding the secret sauces)
• 6:20-6:35 Evaluating the differentiators for competitive edge (rating the sauces)
• 6:35-6:55 Protecting and using the differentiators (cooking the sauces)
• 6:55-7:00 Reset and set up for the game
• 7:00-7:55 Trademark IP game
• 7:55-8:00 Wrap-up