Your Brand, Your Edge

How to Tell Your Story and Turn Customers into Champions
We are excited to have Jeffrey Edwards, MBA Leadership & Executive Coach
https://www.linkedin.com/in/edwardsjeffrey/

Your brand is so much more than a logo, it's the story behind why you started, who you serve, and why customers should choose you over everyone else. In this session, you'll learn how to define and tell your brand story in a way that's authentic, emotionally resonant, and consistent across every platform. We'll walk through how to identify your values and purpose, connect with your target audience, and build a community of brand champions who do the talking for you.

Three things founders struggle with that we'll work through together:

• "I don't know how to stand out" → You'll learn how to uncover your unique value proposition and use it to create a brand story that makes you memorable and hard to copy.
• "My messaging is all over the place" → You'll learn how to build consistency across platforms so every touchpoint, from your social posts to your client conversations, feels like the same confident brand.
• "I don't have a big budget for marketing" → You'll walk away with a toolkit of free and freemium tools (Canva, Copy.ai, Mailchimp, and more) that let you punch well above your weight.

If you're an early-stage founder who's been putting off the "brand stuff," this is your session. Come ready to work on your business and leave with a story worth telling. Grab your free spot before they're gone.