Digital Analytics Meetup @ MHPLab

This time we host three absolute experts on building scalable data solutions in high growth environments:

Natalia Ganevskaya, Head of Performance Marketing and Daniel Gadea, CPO of Dentolo will speak about "The Bermuda Triangle of Marketing Analytics". How to successfully bridge the gap between Marketing, BI and Product, maintaining high data quality while scaling fast. Dentolo is a fast-scaling Insurtech, that got recently acquired by Zurich Insurance Group.

Sixtine Vervial was setting up BI teams in Berlin startups for five years, until she wondered if recurring challenges like channel attribution or data quality were reproducible and avoidable for scaling data structures. Further experience comes from her work in data research for the European Comission. From tracking to LTV computation, she will present a journey in data structures around the world, in her talk: "Data challenges today: the ultimate freelance toolkit".

This time MHP, a consulting company that belongs to the Porsche Group, hosts us in their beautiful innovation space – the MHPLab, which shares its space with the Porsche Digital Lab. Drinks and snacks provided.