Next Meetup

Fuckups to avoid while creating and promoting a digital product: Iteo x Valve
None of the startups can do without challenges and mistakes while building and promoting their digital product. Why? Because, as Albert Einstein once said: “anyone who has never made a mistake has never tried anything new.” And the aim of every startup is to create something new and innovative. Even though to err is human, there are still many obstacles that a startup can avoid, especially through learning from the mistakes of others. After all, you can’t live long enough to make all the mistakes yourself! That is why we would like to invite you to learn from ours. Both of our companies have been involved in many startup projects internationally and each and every one of them entails obstacles that we, as teams, had to cope with. AGENDA: 5pm - 5:15pm - get together and grab a drink! 5:15pm - 6pm - Fuckups part 1: Creating scalable digital products from the ground up - case studies / Jolanta Baran, Alicja Stalmach - What does it mean to build a scalable digital product? - What are the most common mistakes and misconceptions while creating a digital product? - Specific problems that occur during the process of creating a digital product: case studies 6pm - 6:15pm - short break 6:15 pm - 7pm - Fuckups part 2: How to build agile and scalable marketing operations for your SaaS startup? / Joonas Rinne - How to market your SaaS-product - Managing full-funnel from demand generation to customer acquisition and retention - Agile marketing for technology startups How to promote your app – cases / Otto Niinikoski 7pm - 8pm - networking (including plenty of delicious snacks and drinks to lighten the mood!) SPEAKERS: From ITEO, a Digital Product Agency, that has transformed visions of hundreds of companies internationally into scalable software products.. Jolanta Baran: Head of US Operations at Iteo. On daily basis, she takes care of generating and executing ideas concerning company’s future within the US that will ensure an innovative market entry strategy and development in that particular location. After hours, she is all about new technologies, California, Beauty industry, Headspace app, Netflix shows and eating through every new place she visits! Alicja Stalmach: Head of Nordics at Iteo. She is building Iteo’s presence and managing operations in Nordic countries. Once she entered the market she fell in love with Nordic culture and food. She is a human to human business enthusiast and social media lover. She’s been managing one of the startups projects at Iteo. As the first contact person, she consulted and gave feedback to +50 various startup ideas that came to Iteo within the last two years. From VALVE, a Digital Marketing Agency from Helsinki that builds strong, global brands by designing businesses, crafting experiences and communicating ideas resonating with audiences in a digital world. Joonas Rinne: Digital Evangelist and Head of Digital Marketing services at Valve. Joonas has worked in digital marketing for more than ten years with multiple international and fast growing software companies. Otto Niinikoski: Digital Marketing Lead at Valve. He's days are built on developing digital and social marketing strategies for the clients. Otto believes in continuous development based on customer understanding and data. He thinks that learning by failing is the key to success. Looking forward to seeing you there :)

Päivälehden museo

Ludviginkatu 2-4 · Helsinki

What we're about is a community for front-end developers in Finland.

Front-end developers need to master a number of things to be at the top of their game, such as: HTML5, usability, mobile support, cross-browser testing, WebGL, Javascript, CSS frameworks, A/B Testing, analytics and fonts on the web. organizes events for spreading this knowledge.

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