Launching Your Product in the New Reality of Retail
Details
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RSVP REQUIRED HERE (http://makeitinla.org/MAKEIT_retail)!!!
Retail is changing so fast; omnichannel is converging, brick and mortar stores are tanking, brands are facing intense price pressures from Amazon, and direct-to-consumer are the new rage.
Planning and executing your product launch is critical to thrive--or just survive--in the crazy new environment. From pricing and packaging to customer engagement and the order you approach each channel, everything matters.
Hear war stories and hard-earned tips from serial entrepreneurCourtney Nichols Gould, CEO of Smarty Pants Vitamins. Afterwards, we'll have an "unpanel" discussion with the audience and special guests (including Lliz Heller of memBrain, LLC and Lauren Gropper of Repurpose, and more TBA) to explore solutions for today's challenges in retail.
6:30 - Check-in and refreshments
6:50 - Talk and Q&A
7:20 - "Un-Panel" discussion
8:00 - Networking
8:30 - Adjourn
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Launching Your Product in the New Reality of Retail