The Secrets of Revenue Diversification

NB: To attend this free event, RSVP on this page and then register at this Eventbrite page: https://www.eventbrite.co.uk/e/the-secrets-of-revenue-diversification-tickets-67233030805

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Manifesto and Bibblio are proud to organize the sixth Future of Media & Publishing event in New York, kindly hosted by Purpose.

Manifesto do growth strategy. They've developed a unique approach called Growth Architecture that helps businesses grow faster, sooner. Learn more at https://manifestogrowth.com

Bibblio helps publishers maximize the return on their content. Their AI-powered tools are designed to drive audience development, increase engagement and diversify publisher revenues. Learn more at https://www.bibblio.org

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Event theme: Most of the growth seen in ad spending is concentrated into Google and Facebook. The duopoly has created a true monetization challenge for publishers. At this event we invite experts to speak on diversifying revenue streams, with particular focus on subscription models.

For attendees: Do you work for a media or publishing business? Then this is the event for you! We have a limited ticket amount for people from agencies, adtech companies and consultancies. Do you want to invite colleagues or friends? Please forward them this page. After you apply for your ticket, we'll come back to you shortly. Thank you!

Agenda:

• Drinks and networking

• Intro by venue host Purpose

• Presentation by Mads Holmen (Co-founder and CEO at Bibblio) - 'An overview of revenue diversification trends at digital publishers'

Mads is a passionate ‘better web’ advocate and publishing industry commentator. Previously, Mads promoted some of the world’s largest brands as part of goviral, working closely with the founding team throughout the company’s rapid growth and sale to AOL in 2011. Mads continued as planning director before starting Bibblio, AI tech for publishers, in 2014.

• Food, drinks and networking

• Panel discussion and Q&A

-- Moderator --

Sam Jordan (Executive Vice President at Manifesto)

Sam leads the global media and publishing practice at Manifesto. He is the author of Membership Economics: How to make money in the Membership Economy and a regular speaker and commentator on the topic of subscriptions and revenue diversification in the media industry.

-- Panellists --

Ellin Youse (Director, Consumer Marketing at New York Magazine)

Ellin is a retention focused marketer with data analytics, editorial, product, and customer experience. She collaborates with product, editorial and brand experts to create subscriber experiences that enhance the customer journey online, in app, and through paid media and email. As a director of consumer marketing for New York Media, Ellin oversees and executes digital retention and engagement strategies for New York Magazine, the Cut, Vulture, Grubstreet and the Strategist.

Frederick Deknatel (Managing Editor at World Politics Review)

Prior to joining WPR, Frederick was a staff editor at Foreign Affairs and, earlier, worked on the editorial staff of Rolling Stone and The Nation. His writing has appeared in The Nation, Foreign Policy, The New Republic, The Christian Science Monitor, Newsweek and The Los Angeles Review of Books, among other publications. A former Fulbright fellow in Syria, he has a master’s degree in modern Middle Eastern studies from Oxford and a bachelor’s degree in history and Arabic from Vassar.

Mads Holmen (Co-founder and CEO at Bibblio)