What does Virtual Reality mean for Digital Innovation in 2016?

Like mobile before it, it's been the "Year of Virtual Reality" (VR) for some years now! However, all the signs are this is about to change. A real platform war has broken out, billions are being invested and it looks like some killer applications are ready to breakout at last.

As such VR is one of the most exciting areas in digital innovation and one that marketers need to get great at soon.

Companies that master the platform early and create innovative content and brand experiences have the opportunity to win big, in what is virgin territory right now. Opportunity beckons people.

An example of the growing maturity of the sector is the launch of the Samsung VR Gear headset and we're delighted that our first speaker is from Samsung. Mária Rakušanová, Senior Marketing Manager at Samsung for Mobile, emerging technologies, Virtual Reality and Augmented Reality no less. What a fracking job title. Your Meetup team is not in the least bit jealous. Nope.

Maria will be talking to you about how Virtual Reality is transforming the way people communicate, collaborate, create, learn and play. She will be sharing some of the brand successes of Samsung Gear VR and giving insights into 360 content creation, immersive storytelling and some of the unlimited creative opportunities for innovation offered by VR.

Our second speaker is Dominic Collins, Senior Consultant Jaunt VR. Dominic is senior, entrepreneurial and business leader with broad digital experience across Jaunt VR, Legal & General, EE, Orange, Autotrader,

Dominic will be sharing his view and how VR is transforming the digital entertainment sector and how the plan to become the 'netflix' of VR.

Join us for what promises to be a fantastic evening.