Game Dev Stockholm Meetup #9 at GeoGuessr

Where are we in the world?
Let’s explore and find out in the GeoGuessr office at Slussen!

We also have a Discord now, join us: https://discord.gg/Jw2Ykv84

AGENDA
17:30 Light food and drinks is served
18:00 Introduction
18:10 Talk: Story of GeoGuessr by Jesper Petersson, CPO
Jesper will talk about the story of GeoGuessr. How it came about and became the global product it is today.
19:00 Short break
19:10 Talk: From brand book to love letter - by Matias Civit, creative marketing strategist.

What do you do when your brand starts meaning something different to your audience than it does to you?
In this talk, Matias Civit reflects on a surprising shift that began while leading the creative direction for one of gaming’s most beloved city builders.
A story about missed signals, unexpected affection, and what happens when a brand moves beyond the PDF.
20:00 Mingle and last drink at GeoGuessr
20:30 END - Continue the mingle at a nearby pub

SPEAKERS:

Jesper Peterson has been building GeoGuessr since 2013. From the start with 5 people and with a wide range of roles since then as the company has grown. Currently the Chief Product Officer.

Matias Civit is a Stockholm-based creative marketing strategist with nearly two decades of experience across the gaming, TV and streaming industries. He has led brand and campaign efforts at studios like Paradox Interactive, Rovio, and Dynasty, shaping the marketing for iconic titles such as Cities: Skylines, Vampire: The Masquerade – Bloodlines 2, and Angry Birds 2. Now working independently, Matias helps game teams cut through the noise with sharper positioning, stronger creative, and audience-first strategies.