Name: Winning in the Digital Age : Strategies for Transformation and Growth -Ivey
Start: 2025-11-14T09:00:00+04:00
End: 2025-11-14T12:00:00+04:00

# [Winning in the Digital Age: Strategies for Transformation and Growth](https://www.ivey.uwo.ca/executive-education/events/2025/11/winning-in-the-digital-age-strategies-for-transformation-and-growth/)

Friday, November 14, 2025
9:30 AM - 12:00 PM GST

Discover how legacy organizations can unlock growth in the digital age — with insights from Ivey’s Dean Julian Birkinshaw and AstroLabs' Muhammed Mekki.
Fees
Complimentary Registration
[https://www.ivey.uwo.ca/executive-education/events/2025/11/winning-in-the-digital-age-strategies-for-transformation-and-growth/registration/](https://www.ivey.uwo.ca/executive-education/events/2025/11/winning-in-the-digital-age-strategies-for-transformation-and-growth/registration/)

## How do established companies stay ahead in a world shaped by digital disruption?

Join us in Dubai for a dynamic morning of conversation and connection, as we explore how leaders can turn digital challenges into strategic opportunities. This exclusive event features a fireside chat with Professor Julian Birkinshaw, Dean of Ivey Business School and a globally recognized expert on strategy and innovation, alongside Muhammed Mekki, Founding Partner at AstroLabs and a leading voice on digital transformation in the MENA region.
Hosted at AstroLabs Dubai, this session will unpack what it takes to build future-ready organizations, combining global insights with local relevance.
Whether you're a corporate leader, entrepreneur, or transformation strategist, expect sharp insights, real-world stories, and fresh thinking to help you lead in the digital age.

What To Expect
9:30 AM – 10:00 AM \| Arrival & Coffee Reception
Kick off your morning with fresh coffee, a light breakfast, and meaningful conversation with fellow Ivey alumni, AstroLabs community members, and regional business leaders.
10:00 AM – 11:15 AM \| Fireside Chat: Digital Disruption & Strategic Advantage
Join Dean Julian Birkinshaw and AstroLabs Founding Partner Muhammed Mekki for a fast-paced, no-fluff discussion on:
Why digital disruption is an opportunity, not a threat
How traditional companies can outpace startups—by leveraging their core strengths
What agile leadership actually looks like inside established organizations
Real-world lessons from global and MENA markets

11:15 AM – 12:00 PM \| Networking & Wrap\-Up

Stick around to swap insights, meet like-minded leaders, and connect with the Ivey and AstroLabs communities over a final cup of coffee.

DevMEA

DevMENA

Technology

Web Development

Knowledge Sharing

Data Analytics

Open Source

Big Data

New Technology

TensorFlow

Artificial Intelligence

Machine Learning

Cloud Computing

Google Cloud

Abdel Wahed Bendaoua

ndjido

Omer Dawelbeit

Mark Valenzuela

Aldwin Sumalinog

Kunal Malhotra

Ayo Salawu

Winning in the Digital Age : Strategies for Transformation and Growth -Ivey

Digital Publishing

Digital Transformation

Growth Hacking

Digital Currency

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Winning in the Digital Age : Strategies for Transformation and Growth -Ivey

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