Jobs to Be Done: Product Development Theory
Details
🔍 Ever wondered why users stick with certain products while ditching others? Unveil the secret behind user success metrics and product engagement at our upcoming workshop!
🌟 Welcome to our second workshop of Design Day with Nicola, where we'll dive into the fascinating realm of Jobs to Be Done (JTBD). Nic, a self-proclaimed JTBD Nerd and Senior User Researcher at Clarity AI, will lead this session, offering profound insights into this transformative product development theory!
What to Expect:
- Understanding JTBD Fundamentals 📊: Nic will guide you through the core principles of JTBD theory, helping you grasp the essence of how users measure success and engage with products. Gain a deeper understanding of why users 'hire' and 'fire' products, and learn how to frame product development opportunities based on JTBD insights!
- Practical Applications and Research Methods 🛠️: Explore various research methods within the JTBD framework, equipping you with practical tools to apply JTBD principles in your own practice. From discovery to development, Nic will share strategies to empower your team to make informed decisions and drive progress!
- Q&A and Networking 🗣️: Engage in lively discussions with Nic and fellow participants, and take advantage of this unique opportunity to network with like-minded professionals. Exchange ideas, share experiences, and build connections that will enrich your journey in product development!
- Pizza & Swag🍕🎁: Connect with fellow attendees over delicious snacks and drinks. Plus, don't forget to grab some awesome swag to commemorate your participation in this exciting workshop!