Jobs to Be Done: Product Development Theory

🔍 Ever wondered why users stick with certain products while ditching others? Unveil the secret behind user success metrics and product engagement at our upcoming workshop!

🌟 Welcome to our second workshop of Design Day with Nicola, where we'll dive into the fascinating realm of Jobs to Be Done (JTBD). Nic, a self-proclaimed JTBD Nerd and Senior User Researcher at Clarity AI, will lead this session, offering profound insights into this transformative product development theory!

What to Expect:

• Understanding JTBD Fundamentals 📊: Nic will guide you through the core principles of JTBD theory, helping you grasp the essence of how users measure success and engage with products. Gain a deeper understanding of why users 'hire' and 'fire' products, and learn how to frame product development opportunities based on JTBD insights!

• Practical Applications and Research Methods 🛠️: Explore various research methods within the JTBD framework, equipping you with practical tools to apply JTBD principles in your own practice. From discovery to development, Nic will share strategies to empower your team to make informed decisions and drive progress!

• Q&A and Networking 🗣️: Engage in lively discussions with Nic and fellow participants, and take advantage of this unique opportunity to network with like-minded professionals. Exchange ideas, share experiences, and build connections that will enrich your journey in product development!

• Pizza & Swag🍕🎁: Connect with fellow attendees over delicious snacks and drinks. Plus, don't forget to grab some awesome swag to commemorate your participation in this exciting workshop!

Don't miss out on this chance to deepen your understanding of JTBD theory and revolutionize your approach to product development. Register now and embark on a transformative journey towards empowered decision-making and impactful innovation! 🚀✨

Agenda

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Speaker

Nicola Dunlop - Clarity AI (Senior User Researcher)

Hosted By

Patty O'Callaghan, Organizer

Patty is a Venezuelan living in Scotland. She has +20 years of experience in the tech industry and a background education in Computer Science and Artificial Intelligence. She is a Tech Lead at Charles River Laboratories.

In her free time, Patty is a dedicated mentor and educator, leading a Code Club for 10-15 year-olds at her local school. Additionally, she's an organiser at Google Developers Group Glasgow, serves as an Ambassador for Google's Women Techmakers, and is recognised as a Google Developer Expert (GDE) in Machine Learning.

She is very passionate about AI and loves sharing her knowledge and expertise with others, frequently giving talks and technical workshops on various technologies and topics related to it, especially Web Machine Learning.

José Enrique Calderón Sanz, Organizer

JP Morgan Chase - VP - Lead Software Engineer

Cleyra Uzcategui, Organizer

Software Engineer at JPMorgan Chase & Co.

Lewis Shearer, Team member

S2 student at Jordanhill School 🏫 | Passionate coder 🧑🏻‍💻|

Marzia Deodato, Organizer

Sophie McCartney, Team member

Hi I'm Sophie!

I'm currently a first year student at Strathclyde University studying a MEng in Computer Science. I'm a Google Women's Techmaker and an organiser of GDG Glasgow.
I'm currently the Vice President of Strathclydes Coding Society and a lead organiser of StrathHack 2023. I'm a volunteer with Impact Arts, helping older people learn how to use phones and iPads.

I'm passionate about UI/UX and web design and want to learn more about these areas.

Ishita Narsiker, Team member

Delia Paternina, Team member

Software Engineer with a background in Civil Engineering and video games testing

Habib Ogunsola, Team member

Frontend Developer experienced in building performant and scalable web apps.

Complete your event RSVP here: https://gdg.community.dev/events/details/google-gdg-glasgow-presents-jobs-to-be-done-product-development-theory/.