The AI CMO: Elevating B2B Marketing Strategies with Gen AI

Summary:

This webinar explores the integration and impact of AI in B2B marketing, addressing strategies for enhancing customer experience, data management, collaboration with IT/data teams, and navigating CMO pressures. Future AI roles and insights for adapting to evolving trends will also be discussed.

You'll Learn:

• Strategies for Enhancing Customer Experience: How AI technologies are being integrated into marketing strategies to improve customer interactions and the immediate impacts observed.
• Data Management Best Practices: Methods for preparing and managing marketing data to leverage AI effectively, ensuring quality inputs for optimal outcomes.
• Future AI Trends in B2B Marketing: Insights into the evolving role of AI in B2B marketing and steps marketers are taking to prepare for these changes, ensuring continued relevance and success.

Panelists:
Jonathan Prantner | Chief Analytics Officer @ One Magnify
Lauren Beckstedt | Chief Marketing Officer @ Brunswick
Amy Musolino | Chief Marketing Officer @ GE Healthcare

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