Rails as an SEO Machine: Real-World Strategies for Search & AI Discovery

👉 Notice to attendees

The event will be held in a different room than usual. We will meet in room 011 of the main building of the UOG, on the 1rst floor!

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Join us for a deep dive into transforming Ruby on Rails into a powerful SEO engine — not just for Google and Bing, but for the emerging wave of AI-driven search experiences.

Valentin Ducrettet (La Vertikale) will walk us through a real-world case study: the creation of a Ruby on Rails website designed to rank a fiduciary business in Geneva on highly competitive local queries. This is not a theoretical talk. Valentin will break down exactly what has been implemented from clean, scalable Rails architecture and ultra-fast rendering, to advanced SEO strategies combining both white-hat fundamentals and more aggressive, unconventional approaches.

You’ll discover how to:

• Structure a Rails app for maximum crawlability and indexationLeverage programmatic SEO and content generation at scale
• Optimize for local search intent and high-conversion keywords
• Take advantage of how search engines (and AI) interpret technical signals

Everything shared will come directly from this use case, with actionable insights you can reuse in your own projects.

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What to Expect:

• A presentation of about 30-45 minutes
• Networking with Drinks and Snacks: After the presentation, join us for drinks and snacks. It's the perfect time to mingle, network, and dive deep into discussions about all things Ruby, Rails and more.
• Open to Everyone: Whether you're a seasoned Rubyist, a Rails enthusiast, or just beginning your journey as a developer, we warmly welcome you to join and contribute.

🙏 Meetup kindly sponsored by RoRvsWild and GOLD AVENUE!