Intro to Content Strategy

This two-part course runs on Tuesday, September 4th and Thursday, September 6th from 6:30pm to 8:45pm.

CLASS OVERVIEW

Content strategy is a plan that uses content to achieve a goal. It's important because a lot of people are asking for it, but very few really know what it is -- this is an opportunity to learn a skill that is in high demand. Are you interested in becoming a content strategist? Would you like to become a better content strategist? Are you interested in learning what content strategy can do for your clients? Would you like to apply some content strategy to your own career?

Learn what it takes to practice content strategy. We'll look at case studies and examples to illustrate what content strategy is and the types of problems a content strategist aims to solve as well as the deliverables one typically produces. Primarily, we'll learn by doing, working through exercises to build a content strategy with a real-life example that will use content to align user goals and business goals in a sustainable, scalable way.

In this course we'll cover:

What is content strategy?

Why is now a good time to get involved?

What kind of problems are content strategists typically asked to solve?

What are the building blocks of a good content strategy?

What are some typical (and atypical) content strategy deliverables?

With whom does a content strategist typically work, both client side and agency/employer side?

What are some strategies for actually getting hired as a content strategist?

What are some case studies that show how it's done?

How do I build a content strategy from scratch?

CLASS FORMAT

Lecture/discussion

PREREQUISITES & TECH REQUIREMENTS

A love of content and a willingness to get your hands dirty with some real content strategy exercises! Bring something to take notes with, but no laptop required.

ABOUT THE TEACHER

David Dylan Thomas has developed digital strategies for major clients in entertainment, healthcare, publishing, finance, and retail. He serves as Principal, Content Strategy at Think Company and helps organize Content Strategy Philly. The founder of Content Camp, he previously consulted at the Corzo Center for the Creative Economy and is the creator, director, and co-producer of Developing Philly, a web series about the rise of the Philadelphia tech community. He is the creator and host of the Cognitive Bias Podcast and has given standing-room-only presentations at TEDNYC, SXSW Interactive, UX Copenhagen, and the Wharton Web Conference on content strategy and emerging content trends.

IMPORTANT INFORMATION

• Girl Develop It welcomes all genders and identities to our classroom. By entering this group, all community members agree to abide by our Code of Conduct ( http://www.girldevelopit.com/codeofconduct ).

• See our Assistance page for information on scholarships, laptops for loan, and other services. We'd like to help you benefit from our classes! ( http://bit.ly/gdiphillyhelp)

• Questions about the class or want to Teaching Assist? Contact Jen at jend@girldevelopit.com.

REFUNDS AND WAITLIST

Refunds are offered only if the class is rescheduled/cancelled or in extreme circumstances. If you are no longer able to attend, please post your interest in selling your ticket in the comments. If you find a buyer, send a Meetup message to Jen with the name of the buyer. Do not change your RSVP in the Meetup event.

Unfortunately, GDI cannot offer a waitlist. If the class is full, please keep an eye on the comments to see if another student is interested in selling their ticket to you.

CLASS FREQUENCY

We aim to offer this class twice per year. Timing varies based on teacher and venue availability. Keep an eye on our Meetup page for future class announcements.