How to... successfully market an event

We’ve loved seeing so many of you dive into Part 1 of this event series: creating and hosting your own events. Now, it’s time for the next step—getting people through the door.

In Part 2, we’re focusing on how to market your event so it actually reaches the right people and builds real momentum. Because even the best events need the right strategy behind them.

What we’ll cover

In this workshop, we’ll focus on the key skills needed to successfully market your event:

- How to choose the right marketing channels for your audience
- How to build a simple, effective event marketing plan
- How to use social media to create buzz and drive ticket sales
- How to collaborate with partners to expand your reach
- How to communicate your event in a way that gets attention and conversions

Who this event is for

This event is for you if:
- You attended Part 1 (or already have an event idea ready to go)
- You’ve created an event but aren’t sure how to promote it
- You want to feel confident using social media to market your events
- You’re a brand, business, or venue looking to increase attendance and visibility
- You're just interested to come along

Your host for this workshop is Hanna Rauch — marketing strategist and founder of both a consultancy helping businesses get more from their marketing, and Busy with Books, a reading retreat and events brand with sold-out events across New Zealand and Australia. Hanna brings real, practical experience on both sides of the equation — the strategy and the execution — and she’ll show you how to do the same for your event