From Firefighter to Founder: How Grocery Flow was Vibe Coded

Joe spent 20 years fighting fires in the UK. He never written a line of code, until he wanted to solve the challenge of backtracking across the grocery store every week.
Grocery Flow optimizes your shopping run based on how you actually navigate the store. Joe built it by bouncing between Claude and Gemini, using the two AI tools to troubleshoot each other, treating them like a patient tutor who could explain app development to a complete beginner. His story went viral on Reddit, listed in the Apple App Store, landed in Business Insider's new Vibe Code Your Life series, and now he's in this room with us.
No coding course. No technical background. No co-founder. Just a clear problem, the right AI tools, and the willingness to start by saying "treat me like an idiot."
In this 30-minute live interview, we go deep on the real story: what made him start, how he actually used Claude and Gemini together, what surprised him most about the process, what broke, what he would do differently, and where Grocery Flow is going next.
After the interview, the floor opens for live questions from the audience.
This event is best for:

• Non-technical founders who want proof it can be done
• Vibe coders at any level looking for honest signal on the process
• SMB owners wondering if they could build for their own business
• AI builders curious how a complete beginner navigated real tools
• Anyone who has an idea they have been sitting on because they don't know how to code

You don't need to know what Lovable or Replit is to get something valuable from this conversation. You just need to be curious about what happens when a regular person decides to build something and refuses to stop.
Free. Online. Open to anyone, anywhere.
Note: Date may change to accommodate guest availability. Check this page for the most current information.
Image Credit: Business Insider