Breaking Down Barriers: How to Fix Frustration in B2B, B2C, and Websites

Ever wonder why users ghost your app, abandon carts, or rage-click that one button? Turns out, frustration doesn’t care if you’re B2B, B2C, or a website—it’s universal.

In this session, we’ll ditch the buzzwords and focus on what actually works across industries. You’ll learn:

1. How to use free tools (like Microsoft Clarity) to see what users hate—without coding.
2. Why a "dead click" in a B2B dashboard is the same problem as a broken "Buy Now" button.
3. Fixes that work for everyone: heatmaps to stop scroll-and-bounce, session replays to catch rage-clicks, and Smart Events to track exactly what matters.

We’ll laugh at real-world fails (yes, even B2B folks put buttons where no one clicks) and walk through a flexible playbook you can adapt to your business. Bonus: Optional deep dives for B2B workflows, B2C checkouts, or website SEO pitfalls.

Takeaway: Stop guessing. Start fixing.

We will deep dive from implementation till analysis with this sample web application - *https://digi-analytics-assist.azurewebsites.net/* You can access this site.

If you want to try on your own, you can bring your Laptop.