The Alternative Pitch - Presentations and Software Demos that Actually Work

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Most companies' presentations are built in a logical structure, with the purpose of leading the audience to certain conclusions. This is in particular valid in B2B software presentations and demos, which have a functional and technical nature.

Unfortunately, companies fail at this stage and miss out on the one time opportunity to impress their potential customers or investors. Our goal as presenters is to motivate our audience to take actions and the way to do so is through a storytelling presentation that generates emotions.

We cordially invite you to our upcoming event – “The Alternative Pitch - Presentations and Software Demos that Actually Work” – to be held on June 8th, 5 PM, at Google Campus Tel Aviv, 98 Yigal Alon St. Tel Aviv.

This event will be packed with important information and actionable tips including:

• Structure and purpose of typical corporate presentations

• Success of Israeli companies in achieving intended results from their pitches

• Overview of presentation methods and formats

• Role of storytelling

• Role of the presenter

• Avoiding presentations mistakes: pitfalls and tips

• Creating successful B2B software demos

Agenda:

17:00 – 17:45 Gathering, light refreshments and networking

17:45 – 18:30 The alternative pitch - presentations that actually work, Yoav Herstein

18:30 – 18:45 Coffee break

18:45 – 19:15 Common pitfalls and practical tips in B2B software demos, Ori Ainy

19:15 --19:45 Q&A and networking

Speakers:

Yoav Herstein - Founder and Head of Creative at Epic Branding (http://www.epicbranding.com), specialized in creating brand stories for tech companies from startups to established corporationss. Epic Branding focuses on brand storytelling aimed at introducing products to targeted markets, and raising funds. Yoav, a graduate of Bezalel Academy of Arts and Design, has developed a unique way to create brand stories that generate actions and enable companies to grow.

Ori Ainy - Founder of Beam Global (http://beamglobal.co.il), which helps B2B software and start-up companies penetrate global markets and successfully compete with global corporations. Ori advises on international marketing, sales, and busdev; provides sales execution services, including recruitment of channel partners; and, has developed a clear methodology for software presentations and demos. He lectures on international marketing for the Export Institute, which has published his book “Taking Your First Steps in Export”, consults for the Foreign Trade Administration, and is a mentor and judge at MassChallenge. He holds an MBA from the Hebrew University.