Welcome and principles of qual user research!

[45 min] I have over 10 years doing qualitative research in corporate and academia (Meta, AWS, Alexa). I will go over some key principles in effective sample size selection, how to ask great questions, be natural, when to care about bias/when not to care too much, how to infuse design and co-creation into your sessions, triangulate with surveys and analytics (basic level), get stakeholder empathy and buy-in and ultimately make an impact with your research!

[15 min] Afterwards will have a Q/A.

[30 min.] Office hours for anyone who wants to ask me questions about their projects.