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10 Tactics Toolkit Giveaway

From: Nate H.
Sent on: Friday, February 12, 2010 1:36 PM
Tactical Tech, creators of the 10 Tactics film that we'll be screening next week, has sent us extra copies of their associated droolworthy toolkits, which provide great resources for organizations looking to kick-start their digital outreach. We're going to be giving these away at the film screening, and all you need to do to be eligible to win one is tell us why you or your organization should get one, and how you might put it to good use. Then, show up at the event, and you stand a good chance of winning! We have a bunch of them, so your chances are not bad. Tell us on the Organizing 2.0 blog or over at the GrassrootsCamp Meetup message board.

The film, included in half the toolkits, covers 35 examples of grassroots activists doing something nifty online. One of our favorite examples is the story of the pink chaddis in India. (Chaddis = women's underwear in Hindi.) Feminist activists protesting a violent, right wing group's efforts to punish women for visiting bars called on supporters to send pink chaddis to the group's leader. On Valentine's Day, of course. This Facebook based campaign worked and received international attention.

Other examples cover bloggers in Egypt, text messaging in Kenya, crowdsourcing in Mumbai, fighting corruption in Morocco, capturing human rights abuses on video in Burma and Iran.

Ten Tactics does a great job of laying out precisely how and why activists chose particular tools, what obstacles they faced and overcame, and what the results where on the issue in question. There's a bias at work - the Tactical Tech Collective wants to make online tools accessible to as many people and organizations as possible. So they chose many examples that rely far more on creativity and courage than on technical skill and equipment. Most of the examples are from developing countries, highlighting the fact that online activism is not some kind of elite strategy only relevant for well resourced groups like MoveOn or the Obama campaign.

Message in a Box is a set of strategic guides to using communications tools for social change, together with a suite of open source tools to get you making your own media. The toolkit is designed for small and medium-sized nonprofits, advocates, and citizen journalists to help them create and distribute content for their advocacy efforts while exploring the constantly evolving world of campaigning and communications.

Recent years have seen a massive shift both in who produces media and how that media is produced. Free software tools and 'do it yourself' web applications are opening up new means of content creation and new channels for distribution for NGOs, journalists and individuals.

The Ten Tactics film itself comes in a box with 15 beautifully designed cards illustrating particular tactics, with tools and tips to help you plan your own info-activism.

Feel free to forward this information to anyone you think would be interested, and please blog/tweet/buzz etc about it.



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