Enhance Your eCommerce Analytics & SEO

Join us for a presentation that is a must-attend for anyone who touches eCommerce in their day-to-day, and even for those who don’t.

Mike Arnesen and Nick Blexrud (both of Portland’s own SwellPath (http://www.swellpath.com/)) will be tag teaming a session that covers everything from harnessing the power of Google Analytics Enhanced eCommerce to learning the latest and greatest eCom tips and tricks for SEO. Nick will be giving a comprehensive overview of GA enhanced eCommerce while Mike will talk about eCommerce SEO, specifically how to implement eCommerce semantic markup and then track the impact of that markup in Google Tag Manager.

This will be an intermediate to advanced level session, but accessible to beginners that know how to do basic GA and GTM set-up.

Food and drinks will be served, come hungry!

About the Presenters

Trevor Fox (https://twitter.com/RealTrevorFaux)

Trevor is a Technical Analyst at SwellPath and spends his days on advanced analytics implementations and conversion optimization testing. He’s never met a technical challenge he wasn’t ready to battle to the death. Trevor blogs extensively about the technical aspects of working with Google Analytics, CRO, and leveraging APIs to simplify processes. Trevor's fascination with the Web began while writing a blog about adventuring through a brief baseball career. The blog introduced him to Google Analytics and his passion for baseball stats analysis became a geekiness for web data. Spray charts became scatter plots and he never looked back.

Mike Arnesen (https://twitter.com/Mike_Arnesen)

Mike is a self-confessed SEO addict and über-geek. His fascination for search experience optimization, structured data and semantic markup, and web technology knows no bounds. Beyond leading the Analytics & Optimization team at SwellPath, Mike is also a prolific blogger, speaker, and company culture advocate. Mike has spoken at events like Mozcon, SMX, State of Search, SEMpdx, and previous Portland Google Analytics User Group meet ups.