Campaign tracking for smart people

Hello! Been a while, hasn't it? Time to fix that...

One of the core capabilities of Google Analytics is tracking what paid or earned campaign a visitor is referred by, and how their visit relates to goals established for your site.

Wait, you didn't know it could do that?! Guess what, it can...and it's a very cool thing. AND it's even easier now than ever with an instance that is implemented using Google Tag Manager.

Come enjoy a casual conversation at Connective DX's offices and listen to their analytics experts explain the how and why of campaign management.

As always, we will have some dinner to munch on and bevies to enjoy.

Looking forward to catching up with all you again!

PS: Do you have a great example of campaign management you would like to share? Let us know in the comments!